Foursquare’s “Mayor” of Indy

September 22, 2010 by Scott Sands 0 Comments

I just happened to catch a post to the AroundIndy blog with current Foursquare check-ins as of September 22. Not surprisingly, Scotty’s Brewhouse is on top. But, it might surprise you that Scotty’s has three of the Top 10 check-in venues for Indianapolis. And, if you take out the huge venues that host tens of thousands of people for events such as the Indianapolis Motor Speedway, Lucas Oil Stadium, Verizon Wireless Music Center, Victory Field, Conseco Fieldhouse, and the Indiana State Fairgrounds … Scotty’s Brewhouse would be the Top 3 check-in venues in town! That’s impressive!

Scotty’s owner, Scott Wise, has executed perhaps the most successful social media marketing strategy in the area. And, he does most of it himself. Brewhouse employees are empowered to Tweet and engage customers online; but the @brewhouse Twitter and Facebook pages are run by Scott personally with a mix of promotional messages and personal anecdotes. He has figured out the perfect balance of letting you know about a 10% discount if you check-in while also making you feel like he’s your next door neighbor (even if you’re only “friends” on Facebook).

To the professionals and business owners who say they don’t have time to control their social messages directly, or don’t see the value in having a social media strategy, Scotty says “I have 600 employees, 7 restaurants, twin 1-year-olds, and a 3-year-old son. No excuses. If I can make it work, you can too.” (courtesy Blog Indiana)

Follow @brewhouse on Twitter or Like Scotty’s Brewhouse on Facebook and watch the example he sets for the rest of us.

Oh, and be sure to order their loaded tater tots!