Tag Archives: Portable People Meter

PPM Panelists Will Shock You!

Arbitron

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Radio Programmers have targeted “diary types” for years, carefully executing marketing strategies and contesting to reach an audience most likely to report listening to their station in Arbitron’s “diary methodology.”  But, what about today’s “PPM type?”  What kind of listeners are part of Arbitron’s Portable People Meter ratings panel today?

Mark Ramsey speaks with Allen Kepler of Broadcast Architecture, the company responsible for a new “unauthorized” look behind the curtain of your new ratings methodology.  You’ve got to watch Mark’s video interview posted to his blog today.

Why do they do it?  Do they follow the rules?  Do they even know it’s about radio, or do they think it’s about all media?  What do they think of the meters themselves and are they embarrassed to be seen wearing one?  Is it true that multiple households kept their meters moving by attaching them to ceiling fans?  And what should you do to target the kind of folks who are likely to be panelists?

Click here to go to Mark Ramsey’s article.

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Follow Up: Christmas Format Success 2010

Christmas in the post-War United States

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A couple months ago, I posted my advocacy for “The Christmas Format” on stations with appropriate format and competitive situations (including a few suggestions and points of consideration).  Arbitron(c) ratings nationally reflect the reason why … and numbers don’t lie: Continue reading

Edison Media Research: Online Radio Reaches 33 Million Americans Per Week

The annual Infinite Dial 2008: Radio’s Digital Platforms put out by Arbitron (NYSE: ARB) and Edison Media Research, estimates that 33 million Americans age 12 or older listen to a radio station over the Internet during an average week – up from 29 million listeners one year ago. There is also a strong connection between online radio listening and social networking sites according to the study.  The complete study, which will be released in April 2008, also found that:

* Thirteen percent of Americans age 12 or older (an estimated 33 million people) listened to online radio in the past week; an increase of two percentage points from January 2007
* While nearly one-quarter (24 percent) of all Americans age 12 or older have a profile on a social networking Web site such as MySpace, Facebook or Linked-In, nearly two-thirds (63 percent) of online radio listeners have a profile on sites such as these
* One-third of online radio listeners with a social network profile visit their social networking site nearly every day or several times per day
* The top social networking Web sites among online radio listeners are MySpace and the business professional networking service Linked-In. Twenty-eight percent of online radio listeners have a MySpace page, while nearly one-quarter (24 percent) have a profile on Linked-In.

Social networking is clearly not about creating exclusive, self-enclosed communities,” said Diane Williams, senior analyst, custom research for Arbitron. “We found that online radio listeners are more than one and half times more likely to have a profile on a social networking site as compared to average Americans and that they tend to be power-users with one-third of online radio listeners logging on to their social networking site nearly every day or even multiple times per day.

Edison: Online Radio Reaches 33 Million Americans Per Week

Radio’s not dead yet.

Arbitron today reports that radio reaches 235-million American listeners every week, up from 232-million in March 2007.  These results will be published in the RADAR 96 network radio ratings survey due March 25.

“The 7,200 RADAR Network-affiliates stations reach 82 percent of people 12 and older, and 84 percent of adults 18-34, 25-54, and 18-49.”

So, despite the repeated attempts from PR firms highly compensated by satellite radio and the cynicism of iPod fanatics, “terrestrial” radio is doing just fine thank you.  We just have to do a better job, as an industry, to get the word to the advertising community as well as enhance our perceptions among potential listeners.

Entercom Communications CEO David Field told analysts last month during the company’s earnings call,

Radio and its integrated capabilities offer far more horsepower today as a marketing vehicle than ever, particularly at a time when so many other marketing competitors face great challenges,” he said. “Radio has always had ubiquitous reach; now we also have a powerful arsenal of diverse marketing tools and increasingly creative marketing ideas for our customers.


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