Tag Archives: Radio

Radio Ads Drive Web Traffic (Study)

People are six times more likely to go to an advertiser’s website if have heard their advertisement on radio, according to latest research by Colmar Brunton, and released today by Commercial Radio Australia.  The research shows that radio advertising has an immediate effect on people’s digital activity, with over three quarters of respondents or 78% of those exposed to advertising, visiting a website or Facebook page or searching for the brand online, within 24 hours.

The main findings of the independent research, commissioned by Commercial Radio Australia, are:

  • people are, on average, six times more likely to visit a brand’s website if they hear a radio ad with a digital call to action, than those not exposed to the radio ad
  • radio advertising has an immediate effect. Over three quarters (78%) of those who heard the ads took some form of digital activity within 24 hours
  • commercial radio generates significantly more visits to a web page if a digital call to action is included in a commercial

The results were consistent across sectors and showed even greater uplift in digital activity for the food, finance, government and motor vehicle categories.

Read more here, courtesy of Asia Media Journal

Case Studies:  http://www.radioconnects.com.au

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Connoisseur Media debuts “HITS 100.7” in Bloomington

It was a privilege to be part of Connoisseur Media‘s launch of CHR “Hits 100.7WWHX-FM in the Bloomington-Normal, IL market on April Fool’s Day.  The station replaces former AC “Magic” WVMG and challenges Townsquare Media‘s heritage Top40 WBNQ-FM, who currently sits atop the Arbitron ratings pile with a 16-share!

Connoisseur COO David Bevins and Vallie/Richards/Donovan consultant Harv Blain asked me to help build the station’s formatics, be on site for the launch, and schedule music for a few weeks until their new Program Director was in the building.  I had a blast, and I’m very thankful to have the chance to work – even just briefly – for Connoisseur and Mr. Bevins, as well as to once again partner with Vallie/Richards and Harv Blain.

Hits 100.7 sounds great and will only get better now that PD Chris Ryan has arrived and has air talent waiting in the wings ready to go.  I wish them all the best of success in this new Top40 battle!  Listen to “Hits 100.7” online here.

For the record, I’m still in search of my next great programming/management challenge.  Meanwhile, Sands Media is available for short-term radio management projects, off site music scheduling services, digital/social media strategies and content, and more.  You can reach me at 317-496-7268 or by email for more information.

First to Extinction, radio deejay or print journalist?

Scary news for our already shrinking industry.   It may come as no surprise that the job of newspaper reporter is going the way of the buggy whip maker — but the forces of modernity have placed some unexpected occupations on the endangered species list as well. Using statistics from the Bureau of Labor Statistics’ Occupational Outlook Handbook 2010-2011, we identified 10 of the most surprising job categories whose numbers are projected to shrink in the coming years, plus a few that will grow so slowly that you might as well be sending your resume to Greece for a civil service job.

Read full story here, via CBS News.

 

Radioscope Names Power 106/L.A. #1 In Social Media Influence

Radio consultancy RADIOSCOPE has published a social media study that cites EMMIS Top 40/Rhythmic KPWR (POWER 106)/LOS ANGELES as having the most social media influence pile in radio. The first-of-its-kind study analyzed over 25 million tweets, FACEBOOK posts, blogs, and forums during 2011 using proprietary technology from CRIMSON HEXAGON.

“In radio, POWER 106 doesn’t have the most followers, but what they do have is the respect of their social network,” RADIOSCOPE Strategy Dir. RYAN GALLAGHER said. “The difference is between talking, and being talked about. POWER 106 has more of their audience’s audience, and that’s a big deal.”   RADIOSCOPE gathered the TWITTER handles of the Top 10 to 15 stations in the top 100 radio markets, and the top Tweeters (stations and personalities) at those top stations, to analyze more than a year’s worth of what the radio industry is “broadcasting” out to consumers online. “This is observational research at scale, the likes of which have not been possible until now. The insights are powerful for anyone working with over-the-air radio,” GALLAGHER said. “This provides a phenomenal sense of where over-the-air radio, as a user-experience, stands with today’s consumer, and their audiences, and why.”

For a sumamry of other key findings, read the story at AllAccess.   Single and multi-user copies of the report, titled “Radio’s New Consumer,” are available exclusively at http://www.radioscopeinc.com/store.

 

Pros and Cons of Faking It

I stumbled across a video of syndicated morning host Kidd Kraddick pulling back the curtain on the well-tested radio bit “War of the Roses” (video below), and that started me thinking … Why are radio shows still doing prank phone calls?  And, are they as funny if they are faked?

Prank Phone Calls have been a staple of radio since the inception of the “Morning Zoo” concept, if not sooner.  However, FCC regulations have made them more difficult to execute, if not impossible.  It’s basically illegal to record somebody without prior notification – the first words out of your mouth need to be something like “Hi it’s Scott in the Morning and I’m recording this call …”  Then, it’s illegal to air the conversation without the victim’s permission!

… Enter the world of canned conversations.  There are several radio prep services which offer a stable of actors, actresses, and scripts to play victim for your show’s “Phone Scam” or “War of the Roses” bit.  Personally, I’m not a fan … because I know they’re faked.  But, listeners really don’t.  And, they may not even care!  Sitcoms are scripted.  Reality TV isn’t that “real.”  So, why should morning radio lose a successful benchmark, a humorous bit, just because they’re scripted and acted?

There are some shows which pull them off naturally.  Other shows may “bend” the law to do unscripted calls that sound great, too.  The only important point is whether or not your audience likes them.  FACT:  I’ve seen research from several markets where competitors use “War of the Roses” and “Phone Scams” – They are usually cited by respondents as one of the key reasons they like the show!

So, if you have the type of morning show structure where phone scams would sound appropriate, I say go for it!   Listeners generally love them.  It gives you a feature to promote, a reason for listeners to set an appointment.  Unless you’re CNN’s morning show (click for video) … which apparently violated FCC rules with their “wake up calls” (and didn’t even do them well)!  However, use moderation.  They can be great benchmarks; but, if you’re doing them “on the :10’s” every day, then you’re the “funny phone call morning show” and lose valuable time to establish personal relationships with your audience through dialogue and more real, relatable elements.  Balanced content hour-to-hour and day-to-day is the key to a successful show.

How can you evaluate if they’re suitable for your show?  How can you tell if you’re executing them properly?  How do you compete against them?  Does your show cast have clearly defined character roles?  Is your show’s content properly balanced?  How well are you teasing appointment content?  Give me a call for one hour of free talent consultation or aircheck critique, and find out how Sands Media can be part of your team!
317-496-7268 or scott@scottsandsmedia.com

Oh … I asked several morning shows who use fake phone calls or compete against shows who do to comment, and none responded … perhaps out of fear of revealing too much.  Your comments are welcome below.  Check out the videos of Kidd and CNN, too.

UPDATE:  From morning host Danny Czekalinski (who you should hire for mornings ASAP!):  “I think War of the Roses is TOO predictable.  I DO believe in fake callers as long as they are GOOD.  The listener will always relate to the caller first.  Fake calls allow u to get content on the air that the host should not generate.  Why make the audience hate the host…make them respond to the caller.  Look at it this way…the host makes a snowball…the fake caller then throws it at a police car.  Even better if you conference the fake caller with the listeners and let the fake caller (again he/she has to be on their game) bury the listener.  Host is the moderator and gets credit for great radio.”

Danny brings up a great point, I see absolutely nothing wrong with using a fake phone call to jumpstart other content like a controversial phone topic.  Get somebody in sales or one of your friends to call to get the ball rolling then let your real listeners take over!  It works every time.

A friend of mine from the morning show on a major station in a Top 10 NE market had another great observation after watching the Kidd Kraddick video … it’s not a good look for Kidd.  He’s right.  Kidd is the perennial nice guy, and this comes across totally out of character for him.  On that note, talking about things “inside radio” on the air is of NO interest to your listeners.  They.Don’t.Care.

Radio Wars Indianapolis

Videopolis.tv, an Indianapolis-based video production company, just completed work on a documentary about 25 years of radio battles in Indianapolis (1956-1982).  This covers the legendary WIFE-AM, WIBC-AM, the launch of FM Rock on “The Buzzard” WNAP, and more.

I consider myself fortunate to have spent nearly 11 years in the same market of such great Top 40 stations and the legendary Bob & Tom morning show.  WZPL, the station I programmed from 2000-2010, was itself a heritage brand with more than 20 years playing some version of contemporary hits.  Julie Patterson & Steve King, Don Payne, Dave Decker, Kelly McKay, Atom Smasher, Carlos Diaz, and countless others spent time behind the 99.5 microphone.  Dave Smiley, in the morning slot since 2001 has become somewhat of a legend during his tenure too.

WZPL won some of it’s battles, lost others, and reached a “draw” in most.  However, they certainly are not in the same category of these Naptown Radio Wars except, perhaps, in our own minds.  That’s partially a function of radio’s loss of importance to other media such as television, reality TV, the internet and others.  Unfortunately, it’s also radio’s fault for not producing the same compelling personalities and excitement of radio in the 60’s, 70’s, & 80’s.

I can’t imagine anyone ever producing a documentary about the radio “war” between WZPL & WENS or WZPL & RadioNOW.  Maybe that’s a good thing.  Luckily, I had the pleasure of learning from one of the WIFE Good Guys, Gary Havens.

The “Director’s Cut” of Naptown Radio Wars will be shown only one time, January 14th 2012, at the IMAX downtown.  Tickets go on sale December 9.  An edited version will air on WFYI Channel 20.

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