TV Incentive Social Media Programs Gain Ground

A story yesterday in MediaPost Media Daily News reinforces something I have strongly advocated at radio for more than a dozen years …

“TV incentive social media programs seem to be gaining ground.”

In revealing some results of its social TV rewards app, ACTV8.me — which has deals with Fox Broadcasting (for “New Girl“), Mark Burnett Productions, Oxygen TV, Virgin Produced — says early data shows heavy usage and rewards for viewers with “digital currency.”  Though it didn’t offer specifics concerning programs or networks, the company says early data shows users of the app are interacting an average of 10 times per episode and accepting over two offers per episode.

Read more

See on www.mediapost.com

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Trackbacks/Pingbacks

  1. ‘American Idol’ vs. ‘The Voice’: A Social-TV Scorecard (Ad Age) | SANDS MEDIA llc - April 25, 2012

    […] TV Incentive Social Media Programs Gain Ground (radiopd.wordpress.com) […]

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