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Content Curation Informs, Engages Potential Customers

Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for.

These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with a potential customer.

The survey also found that 85% of respondents viewed the main objective of content creation as establishing thought leadership.

Read the full article by eMarketer.


Apple iPad with Retina Display and LTE Debut

Apple unveiled a new iPad today, resetting the goal line again even as competitors scramble to catch up in the burgeoning market for tablets.

Watch the Apple Keynote Address here, 3/7/2012.

The new iPad–not the “iPad HD” or “iPad 3” as previously rumored–offers a higher-resolution Retina Display similar to that of the iPhone 4 and iPhone 4S. It offers a resolution of 2,048×1,536–or 3.1 million pixels. It also features an updated processor–which the company boasted was four times as fast as the nearest competition–as well as a 4G connection.   Apple also cut the price of two models of the iPad 2 in an effort to stay competitive with lower-priced options.

Click here to read more.

Radio Ads Are Coming Back, and the Presidential Run Will Help

Radio advertising, badly hit by the recession, is bouncing back. According to a report released Friday by the Radio Advertising Bureau, revenue from radio advertising last year was $17.4 billion, up 1 percent from the year before. Automotive companies, the largest category of sponsors, made up 26 percent of spending. It was the second year of growth for the industry, after three down years. Spending in 2010 was $17.3 billion, up 6 percent from the year before. But the market is still down 18 percent from 2007, when ad revenue was $21.3 billion, according to the advertising bureau, whose data is collected by the accounting firm Miller, Kaplan, Arase & Company.

Who Won the Social Media #SuperBowl?

Indianapolis media company Exact Target spent the week leading up to Super Bowl XLVI, through 11pm Game Day, tracking social media mentions and likes for participating teams and advertiser brands.  Click to check out their infographic.

Other key findings:

  • 5,679,596 Super Bowl related tweets
  • 215,457 increase in Super Bowl related Facebook Likes
  • New York Giants were the clear winner on Twitter with more than 1.5 million mentions
  • Doritos topped advertisers with more than 47,000 tweets during the game
  • 46 countries were tweeting about the big game
  • Consumers are transforming ads into online commentary and content – the number of tweets and likes generated during the game soared.
  • The game continued to activate fan bases up to the last minute. You’d have thought Giants fans would have liked them sometime during the regular season, but the week up to the game through the fourth quarter saw an additional 10% growth in the Giants fan base
  • Advertisers who pre-released commercials on YouTube were able to build audience pregame, riding the wave of pregame anticipation to generate millions of consumer initiated views.


OK Go Triumphs With Chevy-Sponsored Music Video

The band OK Go has been among the smartest (and funniest) creators of viral media since its band-on-a-treadmill music video for “Here It Goes Again” exploded in 2006. Yesterday it expanded its incomparable viral-video oeuvre (and legend) with “Needing/Getting,” excerpts of which appeared in a Super Bowl ad for Chevy Sonic — because the video co-stars the car.

Will Viggle, ‘Loyalty Program for TV,’ Transform Television? (Ad Age)

Think GetGlue/Miso/Foursquare but crossed with Shazam and a loyalty program that offers tangible rewards like Starbucks gift cards.

Today Function(x) is announcing that its first big product is Viggle, with a mobile app (making its debut later this month for iPhone/iPad/iPod Touch, with Android versions to follow) as its primary interface. Think GetGlue/Miso/Foursquare but crossed with Shazam (Viggle has its own Shazam-like audio-recognition technology that can tell what you’re watching) and a loyalty program that offers tangible rewards such as Starbucks gift cards.

There are ingenious elements to the execution, but the potential revolutionary aspect is that networks have a new and compelling show-sampling incentive program. Say you tune in to a show at 8 p.m., and are bored after a few minutes. You can check Viggle and see either what has the most social buzz at the moment or which show can help you earn the most rewards (you earn points by checking into TV shows, and when you have enough points you can redeem them for gift cards). The networks that partner with Viggle to offer the highest tune-in incentives could conceivably move the needle in terms of viewership, particularly at the start of new seasons before viewing habits solidify.

Read the full article here.


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