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Lady Gaga Twitter Milestone: 25 Million Followers and Counting

Selling out worldwide tours consecutively for years and still managing to Tweet about buying a fake Rolex or why you should become a skinny alcoholic, Gaga spends a significant amount of time updating her Little Monsters and her huge following just keeps growing. The nudist singer-songwriter is officially now the most popular celebrity on Twitter!

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What kind of milk do you want after you win?

2011 Indianapolis 500

There’s a long-standing tradition at the Indianapolis 500 for the race winner to drink a bottle of milk on Victory Lane.  There’s a couple of lessons to be learned as you watch today’s race …

The first comes from 1936 Indy 500 Champion Louis Meyer.  Meyer was photographed gulping down a bottle of buttermilk, his favorite.  His mom recommended he drink it, claiming it would refresh him.  The picture was later seen by a Milk Foundation executive who immediately recognized the promotional opportunity.  He made sure that from that year forward, the race winner received a bottle of milk to drink.  The tradition is carried on today by the National Dairy Council citing, “a winning example for people everywhere who are looking to maintain a healthy, active lifestyle.”

Lesson:  Look for promotional opportunities everyday, and if you sieze the right moment, your brand could also become iconic.

Dan Wheldon, Indy 500 Champion 2011, #RIP

There are so many different types of milk from which to choose; how does the race winner have the bottle of his favorite ready and waiting for him in Victory Lane?  There’s so much activity right after the checkered flag, who finds out what milk to bring?

Easy.  They ask.  Each year, before the race, the American Dairy Association asks all 33 drivers for their favorite milk.  This ensures that all possible milk types are on site, ice cold, and ready for whomever wins the race.  They simply look at the driver’s response as soon as the race is over.  The important part of this story is that the ADA asks all 33 drivers, whether they are the pole sitter or dead last in the field.  The ADA recognizes that as soon as the Green Flag drops, every driver has an equal chance to earn their immortality on the coveted Borg-Warner trophy.

Lesson:  “Everybody is born with an equal chance to become just as unequal as he or she possibly can.” — Anonymous

One of my heroes, Scott Shannon (currently PD/Mornings on WPLJ New York), has said “Winning is addictive. Once you get a taste of it, you want more. There is is no excuse for losing.  You have to surround yourself with people who want to win and don’t make excuses.  You need to find people who have the same fire as you.”

Good luck winning your race, whether it be personal or professional.  I hope you’re on Victory Lane drinking your favorite milk soon.

Ohio Radio Station Loses Non-Compete To Former Hosts

In what could be a landmark case, Judge Charles E. Brown of Stark County Common Pleas Court denied an injunction request by local radio station WDJQ-FM, which sought to silence two former hosts who launched their own online radio station.

The hosts started the online station after leaving WDJQ earlier this year. WDJQ had said their actions violated a noncompetition clause.

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Hiring lessons from Andrew Luck, Peyton Manning and Tim Tebow – Forbes

For those of you (like me) who follow the NFL, it’s been a wild roller coaster ride the last couple of weeks, not least of which is the drama around Peyton Manning becoming the newest Denver Bronco. And, as a Hoosier, I’m right in the middle of the action.

There’s a lesson here about employees and teams. Entrepreneurs must always be vigilant in making sure they have the right management team in place for their particular situation, stage of growth and future prospects. The saga of Peyton Manning is a perfect example.


Sourcing Your Show Prep From Twitter

I should be mad at social media & marketing goddess (and fellow WABB & Spring Hill College alum) Stephanie Winans for revealing one of my favorite secrets, but I’m not … I’m mad at her for doing it better!  Over the last couple years, I’ve recommended a few different ways Twitter can be used for self-promotion and show-prep.  Most recently, I set up @click1015 in Dayton with an elaborate set of Lists for this purpose … Lists ranging from Local Personalities, News Outlets, and Tastemakers to Bands We Play, Celebrities, et cetra.  It was easy to “click” a list and look for great content to use on our website and on the air.  Stephanie has taken it a step further by compiling a list of great all purpose show prep Twittererers to Follow.  She also “claims” to have written a How To about Twitter Lists more than two years ago; but, all we have to believe his her word and some date on a blog, so interpret that as you will 🙂

Anyway … Check out the list on her blog here.  

And, bookmark her site here.  She’s got something great to say every day!  I hate her for that, too.  🙂  Kidding, Stephanie!

Follow us on Twitter @scottsandsmedia and @stephaniewinans
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Women Rule, Bieber Drools (@ Twitter)

@ladygagaTeen heartthrob Justin Bieber is known not just for his boyish good lucks, trademark hair, and sugary pop hits … he’s also regarded as the (boy) king of Twitter.  Well, step beck Biebs!  Women are really the dominant personalities of the 140-character micro-blogging social network.  There are now 10 Twitter accounts with more than 10-million Followers; eight of them are women, and Lady Gaga is Queen of them all.

In fact, Lady Gaga just surpassed 20-million Followers on Twitter — doubling her online fan base in less than one year.

It was three short years ago that Ashton Kutcher became the first celebrity to break the one million Follower threshold.  Since 2009, his Followers have grown to only 9.3MM, trailing top testosterone Twitterers like Bieber (18MM) and President Barack Obama (12.8MM).

On the female side, Gaga is well ahead of her nearest competition — Katy Perry (15.7MM) and Britney Spears (13.5MM).

Part of Gaga’s appeal, as it is with Bieber and Kutcher, is that Gaga composes many of her 140-character Monster Messages personally.  This is a testament to the desire of fans to get as close to their favorite stars as possible, an intimacy Twitter can provide when properly embraced.  Fans want to believe they’re getting a glimpse behind the scenes of their favorite celebrities, a belief they’re a small part of their real personal life and not just a sanitized or promotional message drafted by a managers or publicist.

A certain amount of promotion is expected on Twitter, and a certain amount of communication may come from third-party agents.  However, to truly become successful with one-to-many new media platforms such as Twitter, the messaging should be real … personal … and unique.

For more examples of successful celebrity Twitter messaging or tips on crafting your own Twitter personality for you and your brand, contact Sands Media at 317-496-7268.

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