Tag Archives: CBS
Golden Voice Homeless Guy Ted Williams

Case Study: Ted Williams

I should have known it would be a matter of time before someone used the “golden voice homeless guy” Ted Williams as an example of either the impact of social marketing or using the internet to land a new job.  I only wish I wrote the article before Douglas Idubgoe.  His blog lists “5 Social Media Lessons Your Business Can Learn From Ted Williams.”

You’ll have to click over to his article for an explanation; these are just highlights: Continue reading

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Conan Checks-in on Foursquare

Fresh on the heels of my post earlier today urging radio, artist management, and labels to come up with ideas to integrate location based marketing into your social media strategy comes news from TBS and Team Coco promoting his return to late night on November 8.  Jennifer Van Grove filed the story for Mashable.

Team Coco, in partnership with AT&T, has launched the The Conan Blimp into the skies above Philadelphia. The orange eye sore will travel all over the east coast for the entire month of October; Conan fans who spot it can check in to the blimp to unlock a special Conan badge on FoursquareThe Conan Blimp also has its own website complete with a live cam and an always-updating map. True Conan fans that don’t want to miss their chance at the badge can also follow Team Coco on Foursquare and Twitter for updates on the blimp’s whereabouts. 

The campaign is as transparent as they come — those blimp checkins will get distributed to all corners of the social web and spread the message that Conan is back. Still, it’s a massive undertaking that is both strange and fascinating. The month-long east coast blimp trip is sure to be one giant spectacle, and it seems fairly safe to assume that it will attract a fair amount of stares — and possibly even Foursquare checkins.  The blimp-badge partnership is also an interesting indicator of how location, checkins and entertainment marketing can go hand-in-hand. Foursquare tells us that the startup’s participation in the campaign was orchestrated by Jonathan Crowley, sibling to Co-founder Dennis Crowley and the man at the company handling media partnerships of late.

Do you think it’s as brilliant an idea as I do?  Share your comments below.  And, come up with a way for our brands to get on the field.

NFL “Role Model” for your Radio Cluster

Last night, I sent a tweet @scottsands during the NFL pre-game show on NBC.  Around 7:30pm, during the height of entertainment between Taylor Swift and Dave Matthews Band performances, I saw perhaps a network television first … NBC gave promotional airtime to direct competitors CBS, FOX, and ESPN.

NBC tossed to CBS Sports, who promoted their first television game this weekend, who then tossed to FOX and then on to ESPN to plug Monday Night Football.  This took a lot of courage for NBC to allow.  Of course, the pre-game show was produced by the NFL Network on behalf of the NFL (which has the most to gain from using the season kick-off to promote all the league’s upcoming games).  But, at some point, NBC would have needed to agree to this negotiation point. 

But, in the end, all the networks win from the increased consumer interest in all the games.  So, let’s put this in perspective for our radio programmers … Continue reading

WKRP in Cincinnati … and the world!

In conjunction with Hulu & IMDB, thirteen episodes of the classic radio drama WKRP In Cincinnati are now available for online viewing!

CLICK HERE TO WATCH

WKRP was the creation of Hugh Wilson and MTM Productions, airing for nearly four seasons on CBS starting in 1978. It is a classic for those of us in the broadcast industry who can relate to all of the characters and most of their misadventures.

WQXI/Atlanta is most often cited as the basis for WKRP. And, on a personal note, I’ve had several people tell me that former QXI Program Director Jan Jeffries was the basis for PD Andy Travis and my uncle, WSGN/Birmingham newsman Les Coleman, was the basis for Les Nessman … although, I’ve never been able to confirm it.

You can see reruns of WKRP every Sunday night at 7pm ET on WGN America.


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