Tag Archives: Online Communities

But We’re AC (or HAC) … How Important Is Social Media For Our Brand?

I think most programmers agree that social media is an important component of today’s marketing mix for CHR, Rhythmic, & Alternative/Active Rock formats.  Hot AC has generally come along for the ride, too (especially brands with high profile talent).  But, I’ve recently talked with some programmers and managers who asked how much time should be devoted to social media on their AC, Country, or “upper demo” formats.  Quite simply, my answer was “more.”

Not only are “upper demos” the fastest growing cell of new Facebook users, but the psychographic profile of their most active users matches perfectly with the traditional Adult format target.

Adults with Children actually tend to be more active with social media, according to a recent study published by Media AuditContinue reading

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Social Media’s Weatherman

This morning, severe weather including high winds and tornados are passing through central Indiana.  Local TV has, of course, jumped on the opportunity to show off their high priced radar toys.  Radio, for the most part, will quickly fit the latest information over the intro to a Lady Gaga song (except when the EAS requires longer interruptions).  But, some of the best local weather coverage will come – surprise – on the web.

Paul Poteet, a well respected national meteorologist and veteran of Indianapolis TV & Radio, is providing real-time updates via his Twitter/Facebook – including quick replies to specific local weather questions from his fans.  His website features the latest forecast, warnings, radar, and his podcast.

If you want to see an example of how social media can provide critical information to specific users immediately and on demand, check out what Paul’s doing … and remember, the “future” of content and information delivery is here now!  In fact, as I’m typing this post, I just saw a tweet from @StephMc5 who says “@paulpoteet I’m in my car and keeping an eye on your tweets to keep me informed! Thank you for the updates!!”  Notice she’s not listening to Paul’s reports on WZPL’s Smiley Morning Show – she’s reading his posts on her phone.  Welcome to 2010.

Paul Poteet:  Twitter | Facebook | Web & Podcast | YouTube

Thursday Morning Reading

I realize this is a lazy way to update my blog; but, I’m doing it to both share a few things which look great and I plan to read in the morning: Continue reading

Are You “Like”-able?

Facebook released new statistics on Wednesday that really showcases the power of the “Like” button.  The bottom line is that people who click the Facebook Like button are more engaged, active and connected than the average Facebook user … they have 2.4-times more friends and click 5.3-times more links to external sites than most Facebook users.  This means websites with a “Like” button through Facebook Connect get significantly more traffic, visitors, page views, and time spent online.

So, as Mark Ramsey pointed out on Twitter, why don’t more radio station websites integrate the simple plug-in?  For that matter, why doesn’t *every* website?

Facebook also claims engagement can increase by 100-300% by publishing compelling updates to those who “Like” you; citing ABC News +190%, Gawker +200%, Sporting News +500%, and deep site growth for NHL.com.

Action Steps: Continue reading


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