Tag Archives: Web 2.0

Are You “Like”-able?

Facebook released new statistics on Wednesday that really showcases the power of the “Like” button.  The bottom line is that people who click the Facebook Like button are more engaged, active and connected than the average Facebook user … they have 2.4-times more friends and click 5.3-times more links to external sites than most Facebook users.  This means websites with a “Like” button through Facebook Connect get significantly more traffic, visitors, page views, and time spent online.

So, as Mark Ramsey pointed out on Twitter, why don’t more radio station websites integrate the simple plug-in?  For that matter, why doesn’t *every* website?

Facebook also claims engagement can increase by 100-300% by publishing compelling updates to those who “Like” you; citing ABC News +190%, Gawker +200%, Sporting News +500%, and deep site growth for NHL.com.

Action Steps: Continue reading

Must Read: 3 Web 2.0 Tools EVERY Sales Force Should Activate

James Burnes, an Indianapolis web and social media guru, just blogged a few highlights from high latest new media seminar.  You’ve GOT to read it and follow his advice.

CLICK HERE

How Obama used digital media and social networking to win the election.

Mediasauce, and Indianapolis-based digital strategies company, presented a great conference last week on the topic.  Now, they have posted a four part video recap.  It’s obviously not as extensive as the live presentation; but, still worth viewing.

Click here.

Focus Focus Focus

Any political junkie like me knows Senator Hillary Rodham-Clinton kept her presidential aspirations alive with yesterday’s win in the Pennsylvania Democratic Primary. And, as a Republican, I don’t have a dog in that hunt. However, I think a bigger story has gone unreported today — Hillary’s fundraising.

Yesterday, news reports had the Clinton campaign $10-million in debt with $9-million in the bank. Today, they report $10-million in contributions during the past 24-hours, following her Pennsylvania win.

That number might be exaggerated, but I bet not by much.

It’s easy to generate that kind of money, or direct that kind of response from a passionate consumer base, if you have one concise focused message. In the case of Hillary Clinton, it was “Go to HillaryClinton.com and send money to keep up the momentum.

She didn’t talk about her speech transcripts. She didn’t talk about her calendar of appearances. She didn’t talk about her blog or store. She had one simple message — go to [my] website and donate to keep the campaign alive.

In radio, we used to call it “one thought per break.”**

If you listen to the promotional announcements for radio station websites, you’ll hear the “kitchen sink” approach. Radio can be very effective directing eyes online, but we’re even more effective when we remember the old “one thought per break tenet of being a deejay.

Air Talent Tip: What is the one thing you want listeners to do when they visit your website? Is it streaming? Is it downloading podcasts? Is it rewards club membership? You can’t accomplish all three in the same break.

Program Director Tip: Focus your talent on the most important reasons to visit your website. Use analytic resources to measure page views and site traffic to determine what is working, and what is not.

**Courtesy of Mark Ramsey’s Hear 2.0 blog.


%d bloggers like this: