Tag Archives: Foursquare Solutions

Easy Foursquare Promotion for Radio

Paul Cubby Bryant Foursquare PlugI’ve touched on the need for radio brands and personalities to discover creative ways location based marketing can be utilized for self-promotion in recent posts.  Well, I just saw a very easy – although somewhat painstaking and time consuming – idea from New York & Miami morning star Paul “Cubby” Bryant

Basically, he’s taken some effort to promote his own show as a “Recommended Tip” when a Foursquare user “checks in” from certain landmarks.  It’s easy to add your own tips for any venue when you check-in from a location and really does not take much additional time if you’re already playing along.  Simply add a tip from major venues like he did saying “Since you’re so close to LOCATION, YOURNAME says Listen to YOURSHOW on STATION at TIME.

Kudos on the simple, obvious, yet overlooked way to keep your name in front of the socially immersed consumer.  You could also use this concept to promote your station’s “Half Priced Deals” and upcoming bar promotions, concerts, and other events.  Let me know how it works for you, or if you have other ideas to leverage Foursquare and social networking platforms into your marketing strategy – leave a comment below.

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Conan Checks-in on Foursquare

Fresh on the heels of my post earlier today urging radio, artist management, and labels to come up with ideas to integrate location based marketing into your social media strategy comes news from TBS and Team Coco promoting his return to late night on November 8.  Jennifer Van Grove filed the story for Mashable.

Team Coco, in partnership with AT&T, has launched the The Conan Blimp into the skies above Philadelphia. The orange eye sore will travel all over the east coast for the entire month of October; Conan fans who spot it can check in to the blimp to unlock a special Conan badge on FoursquareThe Conan Blimp also has its own website complete with a live cam and an always-updating map. True Conan fans that don’t want to miss their chance at the badge can also follow Team Coco on Foursquare and Twitter for updates on the blimp’s whereabouts. 

The campaign is as transparent as they come — those blimp checkins will get distributed to all corners of the social web and spread the message that Conan is back. Still, it’s a massive undertaking that is both strange and fascinating. The month-long east coast blimp trip is sure to be one giant spectacle, and it seems fairly safe to assume that it will attract a fair amount of stares — and possibly even Foursquare checkins.  The blimp-badge partnership is also an interesting indicator of how location, checkins and entertainment marketing can go hand-in-hand. Foursquare tells us that the startup’s participation in the campaign was orchestrated by Jonathan Crowley, sibling to Co-founder Dennis Crowley and the man at the company handling media partnerships of late.

Do you think it’s as brilliant an idea as I do?  Share your comments below.  And, come up with a way for our brands to get on the field.

Location-based Radio Promotion

Image representing Foursquare Solutions as dep...

Image via CrunchBase

Location-based marketing is the newest social media buzzword for GPS-based check-in networks like Foursquare, Gowalla, & Yelp.  Foursquare is still in its infancy – even with just over one million registered users – enough to receive most of the hype, which will only get louder now that Facebook has jumped into the game with Facebook Places.  These services aren’t for everyone, and the security problems they create are getting just as much attention as their popularity.  But, I assure you location based marketing is not going away; in fact, it will become a standard part of retail’s marketing mix very quickly.  Consumers are turning to their mobile devices more and more everyday to make purchase decisions, making location based marketing incentives a natural for retail.  Case in point:  Scotty’s Brewhouse in my hometown owns three of the top ten check-in venues thanks to their rewards plan for loyal customers who participate.

What can WE do to integrate location based marketing into our social media strategies?  How does radio use Foursquare when we don’t really have a “location” for checking in?  For that matter, what about television and bands?  There must be something we can do!  Click through for my ideas you can start using today! Continue reading

Foursquare’s “Mayor” of Indy

I just happened to catch a post to the AroundIndy blog with current Foursquare check-ins as of September 22.  Not surprisingly, Scotty’s Brewhouse is on top.  But, it might surprise you that Scotty’s has three of the Top 10 check-in venues for Indianapolis.  And, if you take out the huge venues that host tens of thousands of people for events such as the Indianapolis Motor Speedway, Lucas Oil Stadium, Verizon Wireless Music Center, Victory Field, Conseco Fieldhouse, and the Indiana State Fairgrounds … Scotty’s Brewhouse would be the Top 3 check-in venues in town!  That’s impressive!

Scott WiseScotty’s owner, Scott Wise, has executed perhaps the most successful social media marketing strategy in the area.  And, he does most of it himself.  Brewhouse employees are empowered to Tweet and engage customers online; but the @brewhouse Twitter and Facebook pages are run by Scott personally with a mix of promotional messages and personal anecdotes.  He has figured out the perfect balance of letting you know about a 10% discount if you check-in while also making you feel like he’s your next door neighbor (even if you’re only “friends” on Facebook).

To the professionals and business owners who say they don’t have time to control their social messages directly, or don’t see the value in having a social media strategy, Scotty says “I have 600 employees, 7 restaurants, twin 1-year-olds, and a 3-year-old son.  No excuses.  If I can make it work, you can too.”  (courtesy Blog Indiana)

Follow @brewhouse on Twitter or Like Scotty’s Brewhouse on Facebook and watch the example he sets for the rest of us.

Oh, and be sure to order their loaded tater tots!


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