Archive | Engagement RSS feed for this section

Facebook Changed Everyone’s Email to @Facebook.com; Here’s How to Fix It

Facebook just removed everyone’s email address from their profile and replaced it with an @facebook.com email address without asking you.  Oh, and by the way, you have an @facebook.com email address  …

If you want the email addresses you actually use to appear on your profile, here are the easy steps to modify your profile:

1) Click “About” on your profile and scroll down to the box with your personal information.
2) Click “Edit”.
3) Click the circle next to your @Facebook.com email address to change the setting to “Hidden from Timeline” (unless you want to keep it on your profile).
4) Click the circles next to the email addresses you would like shown and change the setting to “Shown on Timeline.”  You can also adjust privacy settings here so that your email addresses are public or visible only to friends or whatever custom setting you prefer.
5) Important – click the “Save” button at the bottom of the Edit popup.

Your @facebook.com email goes to your Facebook messages.

See more on lifehacker.com

Twitter offers advertisers more than 140 characters

Does this violate end-user expectations of the micro-blogging service, which might cause a drop in use?  Or is it the message size increase a smart business move to lure advertisers?

Twitter‘s basic ad unit is a tweet, which is why the company says it is having early success with mobile ads. But advertisers want more than just 140 characters, and Twitter is happy to help them out there, too.

That was the point of the TV ads Twitter bought Sunday — to showcase what marketers can do when they get their hands on an actual Twitter webpage. And that is what Twitter hopes to point out in high-profile ad campaigns to come.

Twitter’s NASCAR campaign shows what Twitter can do with a single keyword term — and, presumably, what an advertiser can do once they purchase that keyword for a day (or more?). But Twitter has been steadily amping up what advertisers can do on Twitter.com for a couple years.

See on www.myfoxdc.com

Remember to follow us on Twitter @scottsandsmedia

Content Curation Informs, Engages Potential Customers

Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for.

These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with a potential customer.

The survey also found that 85% of respondents viewed the main objective of content creation as establishing thought leadership.

Read the full article by eMarketer.

Lady Gaga Twitter Milestone: 25 Million Followers and Counting

Selling out worldwide tours consecutively for years and still managing to Tweet about buying a fake Rolex or why you should become a skinny alcoholic, Gaga spends a significant amount of time updating her Little Monsters and her huge following just keeps growing. The nudist singer-songwriter is officially now the most popular celebrity on Twitter!

Read more, click here

Radio Ads Drive Web Traffic (Study)

People are six times more likely to go to an advertiser’s website if have heard their advertisement on radio, according to latest research by Colmar Brunton, and released today by Commercial Radio Australia.  The research shows that radio advertising has an immediate effect on people’s digital activity, with over three quarters of respondents or 78% of those exposed to advertising, visiting a website or Facebook page or searching for the brand online, within 24 hours.

The main findings of the independent research, commissioned by Commercial Radio Australia, are:

  • people are, on average, six times more likely to visit a brand’s website if they hear a radio ad with a digital call to action, than those not exposed to the radio ad
  • radio advertising has an immediate effect. Over three quarters (78%) of those who heard the ads took some form of digital activity within 24 hours
  • commercial radio generates significantly more visits to a web page if a digital call to action is included in a commercial

The results were consistent across sectors and showed even greater uplift in digital activity for the food, finance, government and motor vehicle categories.

Read more here, courtesy of Asia Media Journal

Case Studies:  http://www.radioconnects.com.au

Related articles

Facebook Displays Percent of Users Who Like Pages Who Have Seen Specific Posts

Facebook continues to quietly add and tweak features behind the scenes, without fanfare or announcements. The latest example is the addition of a percentage link to posts on brand pages, which enables page administrators to see what percentage of the users who like the page have seen the post….

See on www.targetmarketingmag.com

%d bloggers like this: