Tag Archives: Social Media

Content Curation Informs, Engages Potential Customers

Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for.

These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with a potential customer.

The survey also found that 85% of respondents viewed the main objective of content creation as establishing thought leadership.

Read the full article by eMarketer.

Finding the Best Time to Post to Social Networks

Managing social media for your business can be a tricky endeavor. Which pictures should you share on Facebook? What industry news should you tweet about on Twitter? What topic should you blog about on Tumblr?

And on top of knowing what to publish on which social network, another big question business owners struggle with is the best time to post. Publishing your content at peak times can help you reach the most people on those networks.

Turns out the best time depends which social network you’re posting to, according to popular URL shortening service bitly. It tracks metrics on bitly links that are shared across networks. In particular, bitly has examined how the day and time something is posted affects how “viral” it might eventually become.

But each social network has its own “culture,” bitly says, and users exhibit distinct behavior patterns. Here’s a rundown of bitly’s findings on the best times to post to Facebook, Twitter and Tumblr:

See on www.entrepreneur.com

‘American Idol’ vs. ‘The Voice’: A Social-TV Scorecard (Ad Age)

It’s a bit of an overstatement to say that Fox‘s “American Idol” and NBC’s “The Voice” are locked in a head-to-head battle. While NBC clearly aimed to ding Fox’s franchise by scheduling the second season of “The Voice” to run in the same part of the year as “Idol,” the shows air on different days of the week and have differing rhythms (not to mention very different direct competition on other networks).

That said, it’s impossible to resist comparing how the shows are performing against each other, so to speak. The Hollywood Reporter‘s Shirley Halperin did that recently and concluded that “Idol” has the clear ratings edge: “Even with a ratings slump, most networks would kill for the show’s numbers,” she wrote. (Her whole piece is worth reading because she really digs into the numbers — examining, for instance, what happens when you factor out the freakishly huge post-Super Bowl ratings of the Season 2 premiere of “The Voice”).

But which show has its viewers more engaged? For a social-TV perspective on the “Idol” vs. “Voice” matchup, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm. Scroll down below the infographic for some context.

See on adage.com

TV Incentive Social Media Programs Gain Ground

A story yesterday in MediaPost Media Daily News reinforces something I have strongly advocated at radio for more than a dozen years …

“TV incentive social media programs seem to be gaining ground.”

In revealing some results of its social TV rewards app, ACTV8.me — which has deals with Fox Broadcasting (for “New Girl“), Mark Burnett Productions, Oxygen TV, Virgin Produced — says early data shows heavy usage and rewards for viewers with “digital currency.”  Though it didn’t offer specifics concerning programs or networks, the company says early data shows users of the app are interacting an average of 10 times per episode and accepting over two offers per episode.

Read more

See on www.mediapost.com

The Gospel According To @ The Pope

Pope Benedict XVI is bringing a segment of his daily papal message to Twitter, beginning Ash Wednesday, Feb. 22.  Follow him @popebenedictxvi.   His Holy tweets join the Vatican‘s social media efforts on YouTube, mobile apps, and the web.
Via mashable.com

Radioscope Names Power 106/L.A. #1 In Social Media Influence

Radio consultancy RADIOSCOPE has published a social media study that cites EMMIS Top 40/Rhythmic KPWR (POWER 106)/LOS ANGELES as having the most social media influence pile in radio. The first-of-its-kind study analyzed over 25 million tweets, FACEBOOK posts, blogs, and forums during 2011 using proprietary technology from CRIMSON HEXAGON.

“In radio, POWER 106 doesn’t have the most followers, but what they do have is the respect of their social network,” RADIOSCOPE Strategy Dir. RYAN GALLAGHER said. “The difference is between talking, and being talked about. POWER 106 has more of their audience’s audience, and that’s a big deal.”   RADIOSCOPE gathered the TWITTER handles of the Top 10 to 15 stations in the top 100 radio markets, and the top Tweeters (stations and personalities) at those top stations, to analyze more than a year’s worth of what the radio industry is “broadcasting” out to consumers online. “This is observational research at scale, the likes of which have not been possible until now. The insights are powerful for anyone working with over-the-air radio,” GALLAGHER said. “This provides a phenomenal sense of where over-the-air radio, as a user-experience, stands with today’s consumer, and their audiences, and why.”

For a sumamry of other key findings, read the story at AllAccess.   Single and multi-user copies of the report, titled “Radio’s New Consumer,” are available exclusively at http://www.radioscopeinc.com/store.


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