Tag Archives: Justin Bieber

Lady Gaga Twitter Milestone: 25 Million Followers and Counting

Selling out worldwide tours consecutively for years and still managing to Tweet about buying a fake Rolex or why you should become a skinny alcoholic, Gaga spends a significant amount of time updating her Little Monsters and her huge following just keeps growing. The nudist singer-songwriter is officially now the most popular celebrity on Twitter!

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Adele, LMFAO Top 2012 Billboard Music Awards

Adele had another one of those nights at the 2012 Billboard Music Awards in Las Vegas on Sunday, taking home a whopping twelve awards including Top Artist and Top Billboard 200 Album during an eveni…

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Women Rule, Bieber Drools (@ Twitter)

@ladygagaTeen heartthrob Justin Bieber is known not just for his boyish good lucks, trademark hair, and sugary pop hits … he’s also regarded as the (boy) king of Twitter.  Well, step beck Biebs!  Women are really the dominant personalities of the 140-character micro-blogging social network.  There are now 10 Twitter accounts with more than 10-million Followers; eight of them are women, and Lady Gaga is Queen of them all.

In fact, Lady Gaga just surpassed 20-million Followers on Twitter — doubling her online fan base in less than one year.

It was three short years ago that Ashton Kutcher became the first celebrity to break the one million Follower threshold.  Since 2009, his Followers have grown to only 9.3MM, trailing top testosterone Twitterers like Bieber (18MM) and President Barack Obama (12.8MM).

On the female side, Gaga is well ahead of her nearest competition — Katy Perry (15.7MM) and Britney Spears (13.5MM).

Part of Gaga’s appeal, as it is with Bieber and Kutcher, is that Gaga composes many of her 140-character Monster Messages personally.  This is a testament to the desire of fans to get as close to their favorite stars as possible, an intimacy Twitter can provide when properly embraced.  Fans want to believe they’re getting a glimpse behind the scenes of their favorite celebrities, a belief they’re a small part of their real personal life and not just a sanitized or promotional message drafted by a managers or publicist.

A certain amount of promotion is expected on Twitter, and a certain amount of communication may come from third-party agents.  However, to truly become successful with one-to-many new media platforms such as Twitter, the messaging should be real … personal … and unique.

For more examples of successful celebrity Twitter messaging or tips on crafting your own Twitter personality for you and your brand, contact Sands Media at 317-496-7268.

Building Followers Through Contesting

You might see a few of your music loving friends posting this update soon:  “Tweet to meet @Maroon5 and @OneRepublic in Houston and win a trip to their show! #HandsAllOver #Secrets.”  One winner, chosen randomly from all of these identical Tweets, wins a flight to Houston with a friend, hotel, tickets for the 10/22 concert, $200 cash, and backstage passes.

The contest is promoted by Maroon 5 & One Republic (of course), Interscope Records (label for both bands), and Live Nation (concert promoter for national tour).  By using proprietary Twitter client “TweetToMeet,” fans are directed to a co-branded contest entry page that makes it very simple to enter – just click the huge red “Tweet” button on the contest page.  Contests that choose winners from a pool of status updates posted to Twitter, Facebook, etc are nothing new … but, the integration of this TweetToMeet app is brilliant!  It accomplishes two things simultaneously:
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