Tag Archives: Clear Channel

Clear Channel & Big Machine Records Enter Rev-Share Agreement

CC Chairman/CEO John Hogan says “Today, 98% of our listening is terrestrial broadcasting and 2% digital, with record labels and artists only paid for the 2%.” He says “this new agreement expands label and artist participation from just digital to terrestrial, in one comprehensive framework that will give all of us a great incentive to drive the growth of the digital radio industry.” Nashville-based Big Machine has artists such as Taylor Swift, Tim McGraw and Rascal Flatts. Currently in the U.S., radio stations don’t pay a performance royalty to performing artists, although the industry does pay copyright holders through ASCAP, BMI and SESAC. This morning’s TRI Newsletter suggested that a breakthrough deal was immiment between America’s largest radio group and a record label – with an important House hearing on “The Future of Audio” scheduled tomorrow. About the Big Machine deal, Clear Channel CEO Bob Pittman says “This is a big step, but we think this investment is an opportunity worth taking.”

Read More here.

What could 71,000 Facebook friends do for your ratings?

Rick Vaughn, social media guru for Clear Channel Chicago, says Facebook was made a priority for urban formatted WGCI last year.  71,000+ “Likes” (formerly Fans) later and the station has grown from a 4.6 July 2009 to a 6.7 July 2010 (up to #2 Persons 18-34).  True, the station is probably doing lots of other things very well, but there is a definite correlation between engaging consumers on your digital platforms and getting them to come back and come back and come back to the radio station.  By the way, Inside Radio puts WGCI as the Clear Channel station with the most fans in the company at this moment.  How much attention do you pay to your weekly or monthly stats?

Also, kudos to Brian Kelly and his team at Entercom’s KISS-FM in Milwaukee which has more than 48,000+ “Likes.”

You should “Like” both of their Facebook pages and track their content:  WGCI Facebook, WXSS Facebook.

We’ll continue to offer suggestions on the best way to communicate with (and listen to) potential listeners on this blog.  Tell us about your Facebook/Arbitron success story in the comments below.

Digital TV … Digital Radio … Now, Digital Outdoor!

Yes, it’s true.  The digital age comes to outdoor marketing this year.  Detroit & Cleveland are two of the first markets with new high-fangled digital billboards.  They work essentially the same as the now-common three-sided flip boards we’ve all seen, except it’s done with LED.  Each sign can support 7-9 different advertising messages during a 1-minute rotation.

Indianapolis gets its first of the new boards, which reported cost in excess of $300k each!  Clear Channel Outdoor will take it live this April with a two-face bulletin on I-70 near the new airport expansion.

Arbitron  conducted a study of Cleveland’s digital boards and found them fairly successful.

  • 10% notice digital outdoor at least some of the time
  • 83% could recall at least one of nine advertisers
  • 65% could recall at least two of nine advertisers

This new technology presents some interesting new twists for advertisers; but, I’m not going to share any of my ideas here.

Download the Arbitron study here. 

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