Tag Archives: Blogs

Ears = Eyes = Ears = Eyes = Ears … You Get The Point

In “duh” industry news this week, The Media Audit new National Radio Format Report confirms substantial growth in the number of radio listeners visiting radio station websites.  The report claims 17.7% of US adults have visited a radio station website within the past month – that’s about 25 million unique visitors per month in just 80 markets tracked by The Media Audit – and represents about 5% growth in only three years.

It’s probably safe to assume that as more radio stations expand their digital content and more consumers have access to the web these numbers should naturally grow.  However, you could make a case for the growth to be a little surprising based on some terrible content found on many radio station websites (even in major markets).  We’re almost to 2011, yet many stations have not committed adequate resources to provide the same great content on digital platforms they strive to provide on air – missing potential revenue streams and the opportunity to recycle listeners back to your station for higher ratings.  There are still radio stations who believe “10 Questions with DJ” is awesome … and don’t even bother updating them except for when they change talent.

I’ll give you a few things I consider “basic musts” for all radio websites at the end of this post.  First, some of the other findings in The Media Audit report: Continue reading

Would you abandon 3.7-million people in your audience?

John Mayer - Time magazineWell, that’s exactly what John Mayer has done by deactivating his Twitter account.  Now, to be fair, his “[my] Stupid Mouth” in both interviews (i.e. Playboy) and online (i.e. Twitter-feud with Perez Hilton) have sent publicists scrambling … but, still, that’s an awful lot of people – mostly loyal fans – to leave so abruptly.  Mayer’s spokesman claims the end of his Battle Studies tour and more in-house recording are the reason.  At last count, Mayer had approximately 3.7-million following his Tweets (written by him personally, and often quite frequently).  Mayer plans to continue direct communication with fans through his blog.

Obviously, the first question you have to ask:  Is Twitter beginning to lose it’s cool, at least with the celebrity crowd?  Mayer joins Miley Cyrus, Demi Lovato, Leeann Rimes, and Ricky Gervais in deactivating their accounts this year.  Or, perhaps like with Miley & Leeann, maybe John is finally keeping some of his personal life … personal.  He did launch a Tumblr account last week to keep his blog active in the social world (50,000 connections in his first week).  The social media strategy crowd will also start asking how to convert those Followers to his blog and speculate about how much such a big Twitter following is really worth. 

But, the point of my blog is to start a conversation about what such trends mean to our world.  So, let’s talk about it this way … Continue reading

The O’Reilly Factor

I wrote down this quote last summer and sent to all of our air talent:

“Go back and tell your personalities – if they are not on Facebook, MySpace, Twitter, and writing a daily blog two years from now – at the latest – they will be irrelevant.” (Leo Laporte at the Jacobs Media Summit XIII)

With all due respect to Mr. Laporte, I don’t think irrelevance is that far away.  It’s here.  Now.  I’ll even take his assertion one step further:  talent’s new media presence must include on demand demand – especially video – which is portable and compelling enough to be viral.

It’s 2009 and time for a serious review of your talent’s commitment to your digital platform.

Bill O’Reilly is a timely case study for the subject.  O’Reilly is leaving his nationally syndicated “The Radio Factor” at the end of February.  He claims that he’s too busy on the Fox News Channel for radio.  Tom Taylor notes on Radio-Info.com that Bill’s real plans are to spend more time working on his website and premium membership.  Here’s the posting: Continue reading

Marketing – Engagement vs Loyalty

I just watched a brilliant video satirizing the current state of advertiser/consumer relationships. It was produced by Geert Desager, the Trade Marketing Manager South East Asia for Microsoft Digital Advertising Solutions. Openhere is his agency. The video speaks for itself, but watch it and then I’ll share a few of my own thoughts about engagement and loyalty marketing programs.

The obvious point of this video is clear: marketing is typically a one-way street. We tell you what we want you to think about our product; but, we just don’t listen to your needs or perceptions and respond accordingly. Here’s where loyalty and engagement marketing can fill-in the gaps left by awareness marketing (advertising). Continue reading

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