Tag Archives: Entertainment

Conan Checks-in on Foursquare

Fresh on the heels of my post earlier today urging radio, artist management, and labels to come up with ideas to integrate location based marketing into your social media strategy comes news from TBS and Team Coco promoting his return to late night on November 8.  Jennifer Van Grove filed the story for Mashable.

Team Coco, in partnership with AT&T, has launched the The Conan Blimp into the skies above Philadelphia. The orange eye sore will travel all over the east coast for the entire month of October; Conan fans who spot it can check in to the blimp to unlock a special Conan badge on FoursquareThe Conan Blimp also has its own website complete with a live cam and an always-updating map. True Conan fans that don’t want to miss their chance at the badge can also follow Team Coco on Foursquare and Twitter for updates on the blimp’s whereabouts. 

The campaign is as transparent as they come — those blimp checkins will get distributed to all corners of the social web and spread the message that Conan is back. Still, it’s a massive undertaking that is both strange and fascinating. The month-long east coast blimp trip is sure to be one giant spectacle, and it seems fairly safe to assume that it will attract a fair amount of stares — and possibly even Foursquare checkins.  The blimp-badge partnership is also an interesting indicator of how location, checkins and entertainment marketing can go hand-in-hand. Foursquare tells us that the startup’s participation in the campaign was orchestrated by Jonathan Crowley, sibling to Co-founder Dennis Crowley and the man at the company handling media partnerships of late.

Do you think it’s as brilliant an idea as I do?  Share your comments below.  And, come up with a way for our brands to get on the field.

Who owns your friends?

By now, you know about the circumstances which led CNN to fire anchor Rick Sanchez.  [Sanchez made several controversial remarks about Jon Stewart, the “media elite,” even his employers at CNN during an interview by Sirius XM host Pete Dominick.]  Let’s skip over discussion about what he said, whether or not he should have been fired, and how the comments may have been handled better on either side … there’s a more interesting question of intellectual property ownership at play.  Sanchez essentially built his weekday afternoon show around a prolific social media presence; in fact, many people joked that all he did was sit around reading other people’s Tweets for a couple hours.  His Twitter @ricksanchezcnn has more than 146,000 Followers. 
So, now what happens to his Twitter account and all his Followers? 

This is quite a new dilemma for Personalities and Media Brands.  Let’s think about some of the implications:
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The Scotty Network

The Social Network, a film about Mark Zuckerberg and the launch of Facebook, opened nationally today amidst much chatter – because of the questionable ethics surrounding Zuckerberg, and because it’s a pretty good movie.  Scott Wise, owner/founder of Indiana based Scotty’s Brewhouse with 6 locations, also recognized it as a promotional opportunity for his chain of restaurants.  Scott, along with Bruce McClain and the rest of his team, are not afraid of taking chances promotionally.  This is the same crew who encouraged patrons to submit videos of themselves high-diving and kicking field goals to win gift certificates or play “Scotty’s Survivor.”  VIP patrons can earn rewards, using a loyalty program administered through Aloha POS software.  And, it’s the same Scott Wise who has embraced social media marketing perhaps more successfully than any other retail establishment in the state.  Scotty’s has three of the top ten Indiana check-in venues on Foursquare.  He personally has more than 5,000 followers to his @brewhouse Twitter account and has become a popular speaker on the subject.
So, it’s only natural that Scott would embrace the release of The Social Network for his company’s gain.  Presenting … Scotty’s Network, a two-minute video spoof of the film’s trailer starring Scott, members of his team, his restaurants and social presence, and local celebrities like Dave Smiley and Paul Poteet
[Click-through to watch the video at the end of this post and read more about The Scotty Network viral promotion] Continue reading

Case Study: Kanye West

The biggest highlight from tonight’s 2009 Video Music Awards on MTV definitely belongs to Kanye West.  Even if you didn’t watch the show, you’ve likely heard people talking about it.  Taylor Swift was awarded Best Female Video for her song “You Belong With Me.”  As she was starting her acceptance speech, Kanye crashed the stage and took the microphone from Taylor to pronounce “Beyonce had one of the best videos of all time.”  Beyonce was horrified.  Taylor was shocked.  And, then he was gone.  MTV cut to commercials; so, we didn’t hear Taylor’s comments.  We could only see the hurt and stunned expression on her face.
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