Tag Archives: Advertising

Radio Ads Drive Web Traffic (Study)

People are six times more likely to go to an advertiser’s website if have heard their advertisement on radio, according to latest research by Colmar Brunton, and released today by Commercial Radio Australia.  The research shows that radio advertising has an immediate effect on people’s digital activity, with over three quarters of respondents or 78% of those exposed to advertising, visiting a website or Facebook page or searching for the brand online, within 24 hours.

The main findings of the independent research, commissioned by Commercial Radio Australia, are:

  • people are, on average, six times more likely to visit a brand’s website if they hear a radio ad with a digital call to action, than those not exposed to the radio ad
  • radio advertising has an immediate effect. Over three quarters (78%) of those who heard the ads took some form of digital activity within 24 hours
  • commercial radio generates significantly more visits to a web page if a digital call to action is included in a commercial

The results were consistent across sectors and showed even greater uplift in digital activity for the food, finance, government and motor vehicle categories.

Read more here, courtesy of Asia Media Journal

Case Studies:  http://www.radioconnects.com.au

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VIDEO: How’s Your Relationship?

On this Valentine’s Day, I thought it would be appropriate to re-post this classic video produced by Microsoft Digital Advertising Solutions in 2009.  The message is actually more relevant today!  We must use all of our on-air, on-line, and on-site assets to engage our audience (as well as to increase market share). Marketing is no longer one-way communication, it’s a dialogue.  Consumers have changed.  The way we reach them must change, too.

Follow Up: Christmas Format Success 2010

Christmas in the post-War United States

Image via Wikipedia

A couple months ago, I posted my advocacy for “The Christmas Format” on stations with appropriate format and competitive situations (including a few suggestions and points of consideration).  Arbitron(c) ratings nationally reflect the reason why … and numbers don’t lie: Continue reading

Conan Checks-in on Foursquare

Fresh on the heels of my post earlier today urging radio, artist management, and labels to come up with ideas to integrate location based marketing into your social media strategy comes news from TBS and Team Coco promoting his return to late night on November 8.  Jennifer Van Grove filed the story for Mashable.

Team Coco, in partnership with AT&T, has launched the The Conan Blimp into the skies above Philadelphia. The orange eye sore will travel all over the east coast for the entire month of October; Conan fans who spot it can check in to the blimp to unlock a special Conan badge on FoursquareThe Conan Blimp also has its own website complete with a live cam and an always-updating map. True Conan fans that don’t want to miss their chance at the badge can also follow Team Coco on Foursquare and Twitter for updates on the blimp’s whereabouts. 

The campaign is as transparent as they come — those blimp checkins will get distributed to all corners of the social web and spread the message that Conan is back. Still, it’s a massive undertaking that is both strange and fascinating. The month-long east coast blimp trip is sure to be one giant spectacle, and it seems fairly safe to assume that it will attract a fair amount of stares — and possibly even Foursquare checkins.  The blimp-badge partnership is also an interesting indicator of how location, checkins and entertainment marketing can go hand-in-hand. Foursquare tells us that the startup’s participation in the campaign was orchestrated by Jonathan Crowley, sibling to Co-founder Dennis Crowley and the man at the company handling media partnerships of late.

Do you think it’s as brilliant an idea as I do?  Share your comments below.  And, come up with a way for our brands to get on the field.

Location-based Radio Promotion

Image representing Foursquare Solutions as dep...

Image via CrunchBase

Location-based marketing is the newest social media buzzword for GPS-based check-in networks like Foursquare, Gowalla, & Yelp.  Foursquare is still in its infancy – even with just over one million registered users – enough to receive most of the hype, which will only get louder now that Facebook has jumped into the game with Facebook Places.  These services aren’t for everyone, and the security problems they create are getting just as much attention as their popularity.  But, I assure you location based marketing is not going away; in fact, it will become a standard part of retail’s marketing mix very quickly.  Consumers are turning to their mobile devices more and more everyday to make purchase decisions, making location based marketing incentives a natural for retail.  Case in point:  Scotty’s Brewhouse in my hometown owns three of the top ten check-in venues thanks to their rewards plan for loyal customers who participate.

What can WE do to integrate location based marketing into our social media strategies?  How does radio use Foursquare when we don’t really have a “location” for checking in?  For that matter, what about television and bands?  There must be something we can do!  Click through for my ideas you can start using today! Continue reading

Must Read: 3 Web 2.0 Tools EVERY Sales Force Should Activate

James Burnes, an Indianapolis web and social media guru, just blogged a few highlights from high latest new media seminar.  You’ve GOT to read it and follow his advice.

CLICK HERE

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