Tag Archives: Viral Marketing

How Obama used digital media and social networking to win the election.

Mediasauce, and Indianapolis-based digital strategies company, presented a great conference last week on the topic.  Now, they have posted a four part video recap.  It’s obviously not as extensive as the live presentation; but, still worth viewing.

Click here.

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Want to actually be moved by a commercial?

Here’s a great example of creative, inspiring, even emotional advertising for a product never mentioned by name.  It proves great writing and production, even in commercials, can still be good content.  It’s worth the time spent to craft both your message and medium in today’s marketing world.  I bet this becomes a viral smash with … well, I won’t tell you who … just watch the video.

Brawndo!

Thirrsty?  Need some energy?  You need some Brawndo – The Thirst Mutilator!  Thanks to Hammer for letting me know about this product:

 

Okay, now that you’ve watched the commercial, you should know that Brawndo is a REAL product!   And, they’ve given us a fantastic example of the way successful viral video marketing works. Continue reading

Paige comments

Radio Marketing & Promotional guru Paige Nienaber of CPR responded to my earlier post about Engagement & Loyalty marketing.  Since he’s usually right on the money when it comes to his radio insight, I thought I’d move him comments to the main blog.  Thanks, Paige!

“One of the stations had a massively cool bit this past Fall. Great visual. Live on the website for a week. But to watch it, you had to sign up for their social networking club. As my 16 year-olf niece said “F that, I don’t want more spam”. (Heavy dripping teen sarcasm is implied.)

One of the challenges is that people just don’t care that much about radio anymore. We’ve dumbed it down and surgically removed the creativity and theater and fun to the point that we’re just iPods with commercials. And at most stations the carrots that are dangled through the programs just aren’t worth the time and labor to earn them.

I’m a Points Geek. Super Mega Elite American Status. No real work or effort required except do what I do and get rewarded for it. And we’re all going to China for the Olympics. But even that carrot would b questionable if they made me go through some of the hoops that we do with out listeners.

With a certain company pulling the goalie so-to-speak and effectively removing their stations from the streets and community, I questioned this judgement with one of their VP’s. The database marketing should be a wedge in the pie. Not the pie. I told him that if I called Obama and suggested that he pull his volunteers and stop making appearances and just sit in an office and send emails to people, he’d fall off his chair laughing.

Loyalty is hard-earned. You get it one listener at a time. And you do it the personal way.”

Marketing – Engagement vs Loyalty

I just watched a brilliant video satirizing the current state of advertiser/consumer relationships. It was produced by Geert Desager, the Trade Marketing Manager South East Asia for Microsoft Digital Advertising Solutions. Openhere is his agency. The video speaks for itself, but watch it and then I’ll share a few of my own thoughts about engagement and loyalty marketing programs.

The obvious point of this video is clear: marketing is typically a one-way street. We tell you what we want you to think about our product; but, we just don’t listen to your needs or perceptions and respond accordingly. Here’s where loyalty and engagement marketing can fill-in the gaps left by awareness marketing (advertising). Continue reading

Best Viral Ads of 2007

Would you believe more than 5-million users chose to watch a commercial last year?  It’s true.  According to YouTube, that’s how many people watched the “Gorilla Drummer” ad for Cadbury last year, making it the most successful viral ad of the year.  Smirnoff’s Green Tea Partay came next with 3.4-million viewers.

Is your creative message strong enough to cut through all the cluttered ads on traditional media?  Okay, but is it good enough for millions of potential customers to WANT to watch your COMMERCIAL?  Now, how good is your idea – really?

Watch the Top 5 viral-video ads of 2007 as rated by GoViral and reported by Financial Times

Continue reading


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