Tag Archives: Barack Obama

Lady Gaga Twitter Milestone: 25 Million Followers and Counting

Selling out worldwide tours consecutively for years and still managing to Tweet about buying a fake Rolex or why you should become a skinny alcoholic, Gaga spends a significant amount of time updating her Little Monsters and her huge following just keeps growing. The nudist singer-songwriter is officially now the most popular celebrity on Twitter!

Read more, click here

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Women Rule, Bieber Drools (@ Twitter)

@ladygagaTeen heartthrob Justin Bieber is known not just for his boyish good lucks, trademark hair, and sugary pop hits … he’s also regarded as the (boy) king of Twitter.  Well, step beck Biebs!  Women are really the dominant personalities of the 140-character micro-blogging social network.  There are now 10 Twitter accounts with more than 10-million Followers; eight of them are women, and Lady Gaga is Queen of them all.

In fact, Lady Gaga just surpassed 20-million Followers on Twitter — doubling her online fan base in less than one year.

It was three short years ago that Ashton Kutcher became the first celebrity to break the one million Follower threshold.  Since 2009, his Followers have grown to only 9.3MM, trailing top testosterone Twitterers like Bieber (18MM) and President Barack Obama (12.8MM).

On the female side, Gaga is well ahead of her nearest competition — Katy Perry (15.7MM) and Britney Spears (13.5MM).

Part of Gaga’s appeal, as it is with Bieber and Kutcher, is that Gaga composes many of her 140-character Monster Messages personally.  This is a testament to the desire of fans to get as close to their favorite stars as possible, an intimacy Twitter can provide when properly embraced.  Fans want to believe they’re getting a glimpse behind the scenes of their favorite celebrities, a belief they’re a small part of their real personal life and not just a sanitized or promotional message drafted by a managers or publicist.

A certain amount of promotion is expected on Twitter, and a certain amount of communication may come from third-party agents.  However, to truly become successful with one-to-many new media platforms such as Twitter, the messaging should be real … personal … and unique.

For more examples of successful celebrity Twitter messaging or tips on crafting your own Twitter personality for you and your brand, contact Sands Media at 317-496-7268.

How Obama used digital media and social networking to win the election.

Mediasauce, and Indianapolis-based digital strategies company, presented a great conference last week on the topic.  Now, they have posted a four part video recap.  It’s obviously not as extensive as the live presentation; but, still worth viewing.

Click here.

PDs take note of MSNBC

Everyone who knows me knows that I’m a fan of Fox News Channel.  It’s on 24/7 in my office and at least one of my TVs at home.  The reasons are obvious when you watch this, this, or this great segment from Comedy Central.  But, tonight I watched the official network of the Obama campaign, MSNBC.

Why?  I was sucked into the feud between Keith Olbermann and Joe Scarborough.

If you don’t know what I’m talking about, Morning Joe has become increasingly vocal in his discontent with the liberal network’s support of Obama.  I mean, all the networks are in the can for the chosen one, but no one is more blatant about it than “MSDNC.”

Okay, before I go on a political tangent, let me stop because this blog is not about political beliefs.  And, if you respect mine, I’ll respect yours.  But, I do want to point out this developing on-air feud between Scarborough, Olbermann, and some of their other pundits.

It started on night one of the DNC’08 Convention in Denver when Olbermann made a comment without realizing his microphone was live.  Watch it here.  It spilled over to the next morning, as you see in this clip.  And, those are not the only instances when the animosity between Scarborough and his more liberal colleagues is evident.

And, it’s exactly why I watched MSNBC instead of my beloved Fox News … I wanted to see if there were any fireworks tonight.  I was disappointed, but I bet I flip back and forth for the rest of this week and during next week’s GOP gathering.

Conflict = Drama = Engagement = Ratings

My fellow program directors, commit that formula to memory.

Conflict = Drama = Engagement = Ratings

This doesn’t mean your air personalities have to hate each other; but, even the smallest of conflict may be exploited to create plot lines that will bring listeners/viewers back for more!  I’m not recommending music stations create a serious political feud between morning and afternoon shows; but, any conflict over who is the better dresser, better kisser, cheers for the best high school football team, or has a favorite pizza joint can be put in the spotlight for more engaging content.

Bring your key personalities, include minor cast players, and find out everything you can about their likes and dislikes … look for potential conflict around which you can build recurring themes and serial content.  If you do, the result will be more appointment listening, “must hear radio,” and higher ratings.

Take that to the bank!

Disagree, leave me a comment … and watch our conflict attract more participants on the blog 🙂

Focus Focus Focus

Any political junkie like me knows Senator Hillary Rodham-Clinton kept her presidential aspirations alive with yesterday’s win in the Pennsylvania Democratic Primary. And, as a Republican, I don’t have a dog in that hunt. However, I think a bigger story has gone unreported today — Hillary’s fundraising.

Yesterday, news reports had the Clinton campaign $10-million in debt with $9-million in the bank. Today, they report $10-million in contributions during the past 24-hours, following her Pennsylvania win.

That number might be exaggerated, but I bet not by much.

It’s easy to generate that kind of money, or direct that kind of response from a passionate consumer base, if you have one concise focused message. In the case of Hillary Clinton, it was “Go to HillaryClinton.com and send money to keep up the momentum.

She didn’t talk about her speech transcripts. She didn’t talk about her calendar of appearances. She didn’t talk about her blog or store. She had one simple message — go to [my] website and donate to keep the campaign alive.

In radio, we used to call it “one thought per break.”**

If you listen to the promotional announcements for radio station websites, you’ll hear the “kitchen sink” approach. Radio can be very effective directing eyes online, but we’re even more effective when we remember the old “one thought per break tenet of being a deejay.

Air Talent Tip: What is the one thing you want listeners to do when they visit your website? Is it streaming? Is it downloading podcasts? Is it rewards club membership? You can’t accomplish all three in the same break.

Program Director Tip: Focus your talent on the most important reasons to visit your website. Use analytic resources to measure page views and site traffic to determine what is working, and what is not.

**Courtesy of Mark Ramsey’s Hear 2.0 blog.


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