Tag Archives: Media

Easy Foursquare Promotion for Radio

Paul Cubby Bryant Foursquare PlugI’ve touched on the need for radio brands and personalities to discover creative ways location based marketing can be utilized for self-promotion in recent posts.  Well, I just saw a very easy – although somewhat painstaking and time consuming – idea from New York & Miami morning star Paul “Cubby” Bryant

Basically, he’s taken some effort to promote his own show as a “Recommended Tip” when a Foursquare user “checks in” from certain landmarks.  It’s easy to add your own tips for any venue when you check-in from a location and really does not take much additional time if you’re already playing along.  Simply add a tip from major venues like he did saying “Since you’re so close to LOCATION, YOURNAME says Listen to YOURSHOW on STATION at TIME.

Kudos on the simple, obvious, yet overlooked way to keep your name in front of the socially immersed consumer.  You could also use this concept to promote your station’s “Half Priced Deals” and upcoming bar promotions, concerts, and other events.  Let me know how it works for you, or if you have other ideas to leverage Foursquare and social networking platforms into your marketing strategy – leave a comment below.

Must Read: 3 Web 2.0 Tools EVERY Sales Force Should Activate

James Burnes, an Indianapolis web and social media guru, just blogged a few highlights from high latest new media seminar.  You’ve GOT to read it and follow his advice.


Radio influences online behavior.

Audio4Cast.com says radio plays a major role influencing behavior of online consumers.  A survey of 1,000 “digital influencers” by MS&L and IPSOS found traditional media like radio played a “vital role in igniting the process that leads influencers to share information online.”

84% said they go online to learn more after hearing something on the radio.

The study quantifies the connection between online and offline media.  Online marketing has become a nearly essential element of most advertisers’ marketing strategies.  Hopefully, this study will open doors to new cross-platform opportunities between digital and traditional media creating successful marketing strategies.

“This research supports the need for influencer marketing campaigns to leverage both traditional and online tools to connect with consumers,” said MS&L/NEW YORK’s RENNE WILSON.

After The Cuts – An Open Letter by Bill Figenshu

Bill Figenshu, a 34-year veteran of the broadcast industry and current President of FigMedia1, today wrote an open letter about the state of our business “after the cuts.”  This is a guy named one of the Most Influential People in Radio three times by Radio Ink magazine; so, he’s not some armchair hack like me.  It’s worth reading.

The events of the last few days have made me proud to be an American. Believe me, I’m not one of those real verses fake Americans that was created in the presidential campaign, I just think we are all so fortunate to live in a country as wonderful as this. No matter who you voted for, you had to get a bit misty eyed watching history unfold before us in Chicago, and New York, and on the streets and cities in the US and around the world.

I am also proud to be a broadcaster, and yes, an American Broadcaster. The amazing pictures of the throngs of people truly excited to see the change from the long dark night that defined the last few years got me to thinking, I can’t remember a time when the streets were filled with people after an election .. mostly young people … mostly young people excited and hopeful for the future of the country they want it to be. One can’t help but be inspired. Is it possible that we can exhibit the same leadership and inspiration in the radio business that we saw on TV and heard on the radio from President Elect Obama?

Is it possible for us to re-think the entire radio industry and move beyond the cuts? I believe it’s fair to suggest that the past few years have not been radio’s best. There has been much written about it so I won’t go into the past by finger pointing as to the blame. There is plenty to go around. Is it possible for us to realize that for radio to succeed in attracting future generations of listeners, we must fundamentally change our whole way of thinking about the way we program, sell, engineer, market, finance, and LEAD the next generation of radio staff, advertisers, and listeners. In the next 12 months, I believe you will see a continuation of a contraction in the radio business. It WILL get smaller in staff size AND IF WE ARE NOT CAREFUL, listener size.

What will radio look like … AFTER THE CUTS?

Read the rest here, courtesy of Joel Denver at All Access:

After The Cuts – An Open Letter

Marketing – Engagement vs Loyalty

I just watched a brilliant video satirizing the current state of advertiser/consumer relationships. It was produced by Geert Desager, the Trade Marketing Manager South East Asia for Microsoft Digital Advertising Solutions. Openhere is his agency. The video speaks for itself, but watch it and then I’ll share a few of my own thoughts about engagement and loyalty marketing programs.

The obvious point of this video is clear: marketing is typically a one-way street. We tell you what we want you to think about our product; but, we just don’t listen to your needs or perceptions and respond accordingly. Here’s where loyalty and engagement marketing can fill-in the gaps left by awareness marketing (advertising). Continue reading
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