Tag Archives: YouTube
Golden Voice Homeless Guy Ted Williams

Case Study: Ted Williams

I should have known it would be a matter of time before someone used the “golden voice homeless guy” Ted Williams as an example of either the impact of social marketing or using the internet to land a new job.  I only wish I wrote the article before Douglas Idubgoe.  His blog lists “5 Social Media Lessons Your Business Can Learn From Ted Williams.”

You’ll have to click over to his article for an explanation; these are just highlights: Continue reading

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Social Media’s Weatherman

This morning, severe weather including high winds and tornados are passing through central Indiana.  Local TV has, of course, jumped on the opportunity to show off their high priced radar toys.  Radio, for the most part, will quickly fit the latest information over the intro to a Lady Gaga song (except when the EAS requires longer interruptions).  But, some of the best local weather coverage will come – surprise – on the web.

Paul Poteet, a well respected national meteorologist and veteran of Indianapolis TV & Radio, is providing real-time updates via his Twitter/Facebook – including quick replies to specific local weather questions from his fans.  His website features the latest forecast, warnings, radar, and his podcast.

If you want to see an example of how social media can provide critical information to specific users immediately and on demand, check out what Paul’s doing … and remember, the “future” of content and information delivery is here now!  In fact, as I’m typing this post, I just saw a tweet from @StephMc5 who says “@paulpoteet I’m in my car and keeping an eye on your tweets to keep me informed! Thank you for the updates!!”  Notice she’s not listening to Paul’s reports on WZPL’s Smiley Morning Show – she’s reading his posts on her phone.  Welcome to 2010.

Paul Poteet:  Twitter | Facebook | Web & Podcast | YouTube

The Scotty Network

The Social Network, a film about Mark Zuckerberg and the launch of Facebook, opened nationally today amidst much chatter – because of the questionable ethics surrounding Zuckerberg, and because it’s a pretty good movie.  Scott Wise, owner/founder of Indiana based Scotty’s Brewhouse with 6 locations, also recognized it as a promotional opportunity for his chain of restaurants.  Scott, along with Bruce McClain and the rest of his team, are not afraid of taking chances promotionally.  This is the same crew who encouraged patrons to submit videos of themselves high-diving and kicking field goals to win gift certificates or play “Scotty’s Survivor.”  VIP patrons can earn rewards, using a loyalty program administered through Aloha POS software.  And, it’s the same Scott Wise who has embraced social media marketing perhaps more successfully than any other retail establishment in the state.  Scotty’s has three of the top ten Indiana check-in venues on Foursquare.  He personally has more than 5,000 followers to his @brewhouse Twitter account and has become a popular speaker on the subject.
So, it’s only natural that Scott would embrace the release of The Social Network for his company’s gain.  Presenting … Scotty’s Network, a two-minute video spoof of the film’s trailer starring Scott, members of his team, his restaurants and social presence, and local celebrities like Dave Smiley and Paul Poteet
[Click-through to watch the video at the end of this post and read more about The Scotty Network viral promotion] Continue reading

Guster Turns Video Production Over To Fans

GusterPop/Rock band Guster are helping promote the October 5 release of their new CD Easy Wonderful with a fan-produced video contest.  The band is producing a video for all 12 songs on this release and posting to the video page of their website … well, except for the video for Track #6, “Bad Bad World,” which they’re leaving up to their fans. 

This is a great way to get their fanbase interested and involved with their new music; however, by instructing would-be-music-producers to just email their video for the band to privately judge, Guster has missed out on a fantastic marketing opportunity with potential exposure to a new audience previously unfamiliar with the band..  User Generated Content such as this can be a very powerful marketing tool, and great additional content to drive web traffic.  In the case of Guster, simply by allowing fans to determine the contest winner instead of behind closed doors … Continue reading

Poll Time

We all know we’re supposed to be engaging our audience through social media platforms.  It’s part of our marketing mix and a great tool for PPM … as I’ll discuss in a future blog.  But, let’s be honest, it’s a lot of work.  With that in mind, here’s a poll for this week: Continue reading


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