Tag Archives: Twizzlers

Radio Works – Case Study

Inside Radio (11/25/08) reports Hersey president David West crediting radio as the catalyst for increased sales for Kit Kat (+7%) and Twizzlers (+9%).  Both used radio in late Fall. Walmart has also become one of radio’s biggest advertisers this year. And, both Hershey & Walmart have outperformed their peers during this recent economic crisis. Radio works!

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