Tag Archives: sports

Basketball Play-by-Play Done OFF SITE

Tonight’s broadcast of the IU/UNCC game will be different in the fact that the two announcers won’t even be at the game!  Wayne Larrivee and Keno Davis, will commentate the game from BTN’s Chicago studios and IU’s Jeremy Gray will serve as sideline reporter.  This isn’t new for BTN, who have broadcast soccer, volleyball and women’s basketball games this way. But it’s rare, so far, in men’s basketball and a first for IU basketball.   Indiana University vs North Carolina Central; 7pm live (radio) and 10:30pm (tape delayed to BTDN).
Via www.vigilantsports.com

Get Rid of the Crappy Stuff

Mark Ramsey is one of my favorite people to follow on Twitter (@markramseymedia); not only does he blog with great insight about the media business, he also consistently links to fantastic articles from various disciplines.  Today, he turned me on to a great article by Carmine Gallo at FastCompany.com:  “Steve Jobs’s Strategy? Get Rid of the Crappy Stuff” (click here to read article).

This article is an excerpt from The Innovation Secrets of Steve Jobs, recounting advice Jobs gave new Nike CEO Mark Parker:  “Nike makes some of the best products in the world.  Products that you lust after.  Absolutely beautiful, stunning products.  But, you also make a lot of crap.  Just get rid of the crappy stuff and focus on the good stuff.”  Parker’s response was simply, “He was absolutely right.  We have to edit.”  In the context of Parker’s speech to the 2010 Innovation Uncensored conference, “edit” was used to address business decisions and focus on a smaller product line that can receive the full resources of a company rather than a wide array of products that become neglected.

The same business principal can be easily applied to the way we program a radio station, build a website, and produce a morning show.  Edit is a term we understand.  Edit is a term hammered into our brains from thousands of aircheck critiques.  Edit is something we program directors yell at the radio far too often.  It’s easier not to edit.  It’s even easier to lose focus and edit poorly.  PPM is forcing radio to re-learn this most basic and valuable skill … and learn when not to edit

Yes, it’s easy to improve ratings if we: Continue reading

NFL “Role Model” for your Radio Cluster

Last night, I sent a tweet @scottsands during the NFL pre-game show on NBC.  Around 7:30pm, during the height of entertainment between Taylor Swift and Dave Matthews Band performances, I saw perhaps a network television first … NBC gave promotional airtime to direct competitors CBS, FOX, and ESPN.

NBC tossed to CBS Sports, who promoted their first television game this weekend, who then tossed to FOX and then on to ESPN to plug Monday Night Football.  This took a lot of courage for NBC to allow.  Of course, the pre-game show was produced by the NFL Network on behalf of the NFL (which has the most to gain from using the season kick-off to promote all the league’s upcoming games).  But, at some point, NBC would have needed to agree to this negotiation point. 

But, in the end, all the networks win from the increased consumer interest in all the games.  So, let’s put this in perspective for our radio programmers … Continue reading


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