Tag Archives: rewards

TV Incentive Social Media Programs Gain Ground

A story yesterday in MediaPost Media Daily News reinforces something I have strongly advocated at radio for more than a dozen years …

“TV incentive social media programs seem to be gaining ground.”

In revealing some results of its social TV rewards app, ACTV8.me — which has deals with Fox Broadcasting (for “New Girl“), Mark Burnett Productions, Oxygen TV, Virgin Produced — says early data shows heavy usage and rewards for viewers with “digital currency.”  Though it didn’t offer specifics concerning programs or networks, the company says early data shows users of the app are interacting an average of 10 times per episode and accepting over two offers per episode.

Read more

See on www.mediapost.com

Will Viggle, ‘Loyalty Program for TV,’ Transform Television? (Ad Age)

Think GetGlue/Miso/Foursquare but crossed with Shazam and a loyalty program that offers tangible rewards like Starbucks gift cards.

Today Function(x) is announcing that its first big product is Viggle, with a mobile app (making its debut later this month for iPhone/iPad/iPod Touch, with Android versions to follow) as its primary interface. Think GetGlue/Miso/Foursquare but crossed with Shazam (Viggle has its own Shazam-like audio-recognition technology that can tell what you’re watching) and a loyalty program that offers tangible rewards such as Starbucks gift cards.

There are ingenious elements to the execution, but the potential revolutionary aspect is that networks have a new and compelling show-sampling incentive program. Say you tune in to a show at 8 p.m., and are bored after a few minutes. You can check Viggle and see either what has the most social buzz at the moment or which show can help you earn the most rewards (you earn points by checking into TV shows, and when you have enough points you can redeem them for gift cards). The networks that partner with Viggle to offer the highest tune-in incentives could conceivably move the needle in terms of viewership, particularly at the start of new seasons before viewing habits solidify.

Read the full article here.

Via adage.com

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