Tag Archives: Marketing

Building Followers Through Contesting

You might see a few of your music loving friends posting this update soon:  “Tweet to meet @Maroon5 and @OneRepublic in Houston and win a trip to their show! #HandsAllOver #Secrets.”  One winner, chosen randomly from all of these identical Tweets, wins a flight to Houston with a friend, hotel, tickets for the 10/22 concert, $200 cash, and backstage passes.

The contest is promoted by Maroon 5 & One Republic (of course), Interscope Records (label for both bands), and Live Nation (concert promoter for national tour).  By using proprietary Twitter client “TweetToMeet,” fans are directed to a co-branded contest entry page that makes it very simple to enter – just click the huge red “Tweet” button on the contest page.  Contests that choose winners from a pool of status updates posted to Twitter, Facebook, etc are nothing new … but, the integration of this TweetToMeet app is brilliant!  It accomplishes two things simultaneously:
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Guster Turns Video Production Over To Fans

GusterPop/Rock band Guster are helping promote the October 5 release of their new CD Easy Wonderful with a fan-produced video contest.  The band is producing a video for all 12 songs on this release and posting to the video page of their website … well, except for the video for Track #6, “Bad Bad World,” which they’re leaving up to their fans. 

This is a great way to get their fanbase interested and involved with their new music; however, by instructing would-be-music-producers to just email their video for the band to privately judge, Guster has missed out on a fantastic marketing opportunity with potential exposure to a new audience previously unfamiliar with the band..  User Generated Content such as this can be a very powerful marketing tool, and great additional content to drive web traffic.  In the case of Guster, simply by allowing fans to determine the contest winner instead of behind closed doors … Continue reading

Delivering Happiness – Have you read it yet?

I’ve got some time on my hands while I search for my next great opportunity (by the way, if you’re hiring – click here for my resume); so, I wanted to compile a Fall reading list of great books I hope to read before settling in to a new office.  Have you read any of these?  Which do you recommend most?  Take my poll on the right and share your comments here on the blog.  Continue reading

NFL “Role Model” for your Radio Cluster

Last night, I sent a tweet @scottsands during the NFL pre-game show on NBC.  Around 7:30pm, during the height of entertainment between Taylor Swift and Dave Matthews Band performances, I saw perhaps a network television first … NBC gave promotional airtime to direct competitors CBS, FOX, and ESPN.

NBC tossed to CBS Sports, who promoted their first television game this weekend, who then tossed to FOX and then on to ESPN to plug Monday Night Football.  This took a lot of courage for NBC to allow.  Of course, the pre-game show was produced by the NFL Network on behalf of the NFL (which has the most to gain from using the season kick-off to promote all the league’s upcoming games).  But, at some point, NBC would have needed to agree to this negotiation point. 

But, in the end, all the networks win from the increased consumer interest in all the games.  So, let’s put this in perspective for our radio programmers … Continue reading

Must Read: 3 Web 2.0 Tools EVERY Sales Force Should Activate

James Burnes, an Indianapolis web and social media guru, just blogged a few highlights from high latest new media seminar.  You’ve GOT to read it and follow his advice.

CLICK HERE

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