Tag Archives: LiveNation

Building Followers Through Contesting

You might see a few of your music loving friends posting this update soon:  “Tweet to meet @Maroon5 and @OneRepublic in Houston and win a trip to their show! #HandsAllOver #Secrets.”  One winner, chosen randomly from all of these identical Tweets, wins a flight to Houston with a friend, hotel, tickets for the 10/22 concert, $200 cash, and backstage passes.

The contest is promoted by Maroon 5 & One Republic (of course), Interscope Records (label for both bands), and Live Nation (concert promoter for national tour).  By using proprietary Twitter client “TweetToMeet,” fans are directed to a co-branded contest entry page that makes it very simple to enter – just click the huge red “Tweet” button on the contest page.  Contests that choose winners from a pool of status updates posted to Twitter, Facebook, etc are nothing new … but, the integration of this TweetToMeet app is brilliant!  It accomplishes two things simultaneously:
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