Tag Archives: iTunes

Radio’s not dead yet.

Arbitron today reports that radio reaches 235-million American listeners every week, up from 232-million in March 2007.  These results will be published in the RADAR 96 network radio ratings survey due March 25.

“The 7,200 RADAR Network-affiliates stations reach 82 percent of people 12 and older, and 84 percent of adults 18-34, 25-54, and 18-49.”

So, despite the repeated attempts from PR firms highly compensated by satellite radio and the cynicism of iPod fanatics, “terrestrial” radio is doing just fine thank you.  We just have to do a better job, as an industry, to get the word to the advertising community as well as enhance our perceptions among potential listeners.

Entercom Communications CEO David Field told analysts last month during the company’s earnings call,

Radio and its integrated capabilities offer far more horsepower today as a marketing vehicle than ever, particularly at a time when so many other marketing competitors face great challenges,” he said. “Radio has always had ubiquitous reach; now we also have a powerful arsenal of diverse marketing tools and increasingly creative marketing ideas for our customers.

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Apple & Sony add more competition for radio.

Tech Blogs today report on two developments which add further competition for terrestrial radio broadcasters.

Apple’s iTunes Music Store is reportedly close to announcing their “all you can eat” plan. These digital smorgasbords allow users to pay a monthly subscription rate in exchange for unlimited downloads. These downloads are deactivated when the subscription is canceled. In case you don’t know, iTunes is now the country’s top music retail destination. So, no – don’t worry – this won’t have any effect on consumer music choices.

Sony today announced 20 additional players for its PSP (PlayStation Portable) Internet Radio feature. The new players offer a vast range of genres from 80’s to Classical to British pop to mainstream channels. These additions complement the 22,000 stations already streaming to the Sony PSP via AOL’s SHOUTcast Radio and Icecast. I don’t want you to worry this is a big deal either; so, ignore the fact that more than 50% of PSP users listen to music on their system. Since the PSP runs Wi-Fi, users can now access their favorite music channels from any Internet Hot Spot. But, don’t worry about it.

What do both of these announcements have in common? They’re exclusively centered around music. Music will definitely remain an integral part of the terrestrial radio mix; however, neither is able to compete (yet) with radio’s ability to be local. And, neither offers compelling entertainment content to users. What about your station? Is it just a jukebox with commercials? If so, how will you compete? What is your unique content that other media can not offer?

Who needs a label?

Sister Hazel and Collective Soul are just two bands who have proven they can be successful without the support of a major record label. They have continued to sell out venues and generate CD sales from a fan base developed over the years.

Radiohead offered their latest CD as a download, asking fans to pay only what they felt it was worth.

Jill Sobule, best known for her song “I Kissed A Girl,” is the latest to join the list of artists released new music through non-traditional streams. However, in her case, she has generated more than $58-thousand without a finished record! Continue reading

Engaging Listeners & Making Money On Demand

eMarketer asks “Have you heard the latest about podcasting?” in a 2/4/08 article.

Podcasting reached an estimated 18.5-million listeners in 2007, with 6.5-million of those active weekly. That audience is expected to double by 2009!

Now, that’s encouraging for radio stations who offer podcasting so listeners can enjoy the unique content offered by your talent on their own terms. To steal a line from Field of Dreams, “if you post it, they will listen …” But, let’s be honest, it’s very time consuming to edit, render, and upload several audio files each day; so, it should be worth the effort.

This statistic will get your attention: Last year, advertisers spent $165-million sponsoring or advertising within podcasts. This year, podcasting revenue is expected to exceed $240-million in the United States alone. By 2012, some experts predict a podcasting of 65-million people, 25-million active weekly consumers, and podcasting ad revenue of $435-million!

eMarketer goes so far as to credit these increases, in part, to the use and promotion of podcasting by terrestrial radio. They also cite easier consumption, greater awareness, increased consumer adoption of portable media players, and new technology from smart phones and wireless data.

So, are you podcasting? Great! Who’s sponsoring it?

Apple doesn’t influence the music business. Right …

WIRED magazine breaks down the latest numbers:

  • iTunes has sold more than 4-billion music downloads to date;
  • iTunes set a one-day sales record on Christmas Day with 20-million downloads;
  • iTunes has sold 7-million movie downloads to date, with plans now to enter the movie rental business;
  • Apple sells an average of 20,000 iPhones EVERY DAY.  That’s about 4-million units to date.

Nah, they’re not a player in the music business.  And, it’s a good they don’t have a delivery vehicle for all the downloads they’re selling from this ancillary business.  Geesh.

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