Tag Archives: Facebook Places

Location-based Radio Promotion

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Location-based marketing is the newest social media buzzword for GPS-based check-in networks like Foursquare, Gowalla, & Yelp.  Foursquare is still in its infancy – even with just over one million registered users – enough to receive most of the hype, which will only get louder now that Facebook has jumped into the game with Facebook Places.  These services aren’t for everyone, and the security problems they create are getting just as much attention as their popularity.  But, I assure you location based marketing is not going away; in fact, it will become a standard part of retail’s marketing mix very quickly.  Consumers are turning to their mobile devices more and more everyday to make purchase decisions, making location based marketing incentives a natural for retail.  Case in point:  Scotty’s Brewhouse in my hometown owns three of the top ten check-in venues thanks to their rewards plan for loyal customers who participate.

What can WE do to integrate location based marketing into our social media strategies?  How does radio use Foursquare when we don’t really have a “location” for checking in?  For that matter, what about television and bands?  There must be something we can do!  Click through for my ideas you can start using today! Continue reading

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