Tag Archives: Christmas music

It’s beginning to sound a lot like Christmas, every where you tune …

Less than two months ago, I blogged that Christmas (music) would be on the radio before you know it.  Thanksgiving is still a week away; but, already dozens of stations have made the switch to Holiday formats including head-to-head battles in markets from St. Louis to Ft. Wayne.  The reasons are definitely compelling:  Persons 25-54 AQH Ratings were 91% higher in 32 PPM markets last Holiday survey, including some heritage brands like B101/Philadelphia and KSFI/Salt Lake City pulling more than 1/3rd of all listeners in that demo.  All the numbers can be found in the August 2010 PPM Client Briefing published by Arbitron©.  Of course, there are risks involved with strategies to flip too soon versus the chance someone else beats you to the punch.  The key is to be ready to go at a moment’s notice as soon as you feel it’s the right timing (unless you’re fortunate to own the Christmas position in your market from doing it successfully over the years) … Stations in Cincinnati, Lafayette, Albany, Syracuse, Kansas City, and Grand Rapids all made the switch on November 1 this year!

Tom Taylor’s newsletter, TRI – Taylor on Radio Info, has been publishing tips for competing against Holiday Formats – sign up for his newsletter here.  Some of the highlights: Continue reading

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