Tag Archives: Branding

If we create content that matters, we will always have an audience.

“If we create content that matters, we will always have an audience.”  Mark Ramsey of Mercury Research and Hear 2.0 summarized what radio should take away from this New York Times story about How Industries Survive Change – If They Do.

Read it and remember Mark’s advice.

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Marketing – Engagement vs Loyalty

I just watched a brilliant video satirizing the current state of advertiser/consumer relationships. It was produced by Geert Desager, the Trade Marketing Manager South East Asia for Microsoft Digital Advertising Solutions. Openhere is his agency. The video speaks for itself, but watch it and then I’ll share a few of my own thoughts about engagement and loyalty marketing programs.

The obvious point of this video is clear: marketing is typically a one-way street. We tell you what we want you to think about our product; but, we just don’t listen to your needs or perceptions and respond accordingly. Here’s where loyalty and engagement marketing can fill-in the gaps left by awareness marketing (advertising). Continue reading

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