Women Rule, Bieber Drools (@ Twitter)

@ladygagaTeen heartthrob Justin Bieber is known not just for his boyish good lucks, trademark hair, and sugary pop hits … he’s also regarded as the (boy) king of Twitter.  Well, step beck Biebs!  Women are really the dominant personalities of the 140-character micro-blogging social network.  There are now 10 Twitter accounts with more than 10-million Followers; eight of them are women, and Lady Gaga is Queen of them all.

In fact, Lady Gaga just surpassed 20-million Followers on Twitter — doubling her online fan base in less than one year.

It was three short years ago that Ashton Kutcher became the first celebrity to break the one million Follower threshold.  Since 2009, his Followers have grown to only 9.3MM, trailing top testosterone Twitterers like Bieber (18MM) and President Barack Obama (12.8MM).

On the female side, Gaga is well ahead of her nearest competition — Katy Perry (15.7MM) and Britney Spears (13.5MM).

Part of Gaga’s appeal, as it is with Bieber and Kutcher, is that Gaga composes many of her 140-character Monster Messages personally.  This is a testament to the desire of fans to get as close to their favorite stars as possible, an intimacy Twitter can provide when properly embraced.  Fans want to believe they’re getting a glimpse behind the scenes of their favorite celebrities, a belief they’re a small part of their real personal life and not just a sanitized or promotional message drafted by a managers or publicist.

A certain amount of promotion is expected on Twitter, and a certain amount of communication may come from third-party agents.  However, to truly become successful with one-to-many new media platforms such as Twitter, the messaging should be real … personal … and unique.

For more examples of successful celebrity Twitter messaging or tips on crafting your own Twitter personality for you and your brand, contact Sands Media at 317-496-7268.

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