Who Won the Social Media #SuperBowl?

Indianapolis media company Exact Target spent the week leading up to Super Bowl XLVI, through 11pm Game Day, tracking social media mentions and likes for participating teams and advertiser brands.  Click to check out their infographic.

Other key findings:

  • 5,679,596 Super Bowl related tweets
  • 215,457 increase in Super Bowl related Facebook Likes
  • New York Giants were the clear winner on Twitter with more than 1.5 million mentions
  • Doritos topped advertisers with more than 47,000 tweets during the game
  • 46 countries were tweeting about the big game
  • Consumers are transforming ads into online commentary and content – the number of tweets and likes generated during the game soared.
  • The game continued to activate fan bases up to the last minute. You’d have thought Giants fans would have liked them sometime during the regular season, but the week up to the game through the fourth quarter saw an additional 10% growth in the Giants fan base
  • Advertisers who pre-released commercials on YouTube were able to build audience pregame, riding the wave of pregame anticipation to generate millions of consumer initiated views.

Via blog.exacttarget.com

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