Subway sponsors mobile game to attract Super Bowl viewers

Why should your listeners download your station’s app?  What purpose does it serve?

Case in point:  Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.   The PrePlay app awards points to fans who predict the outcome of each play as they watch football games on television. The Subway brand is incorporated throughout the app.



No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: