Entercom Petitions FCC For Change In Contest Rules

It’s about time radio spoke up!  Entercom has filed a petition with the FCC, asking for changes to the rules involving disclosure of information for radio contests.  If you’re not aware, radio stations *should* broadcast full general contest rules once per day in rotating dayparts.  These rule announcements often run close to or in excess of sixty seconds – an eternity in today’s PPM world.  Additionally, any contesting that deviates even slightly require additional announcements in the dayparts when these contests run.

The broadcaster suggests that contest rules being posted on a station’s website should be enough to meet FCC requirements. According to Entercom’s petition, “Americans expect to instantly access information at their fingertips by merely logging on to a website, conducting a Google search, or using an app on their smart phone.”

The petition continues, “Relying on broadcast announcements for material contest information may have been an acceptable way to attempt to inform the public about the terms of a contest when the Contest Rule was enacted in 1976, but it is certainly not the case today, especially when there are superior methods that are simple to implement.”

Read the rest of the story at FMQB.com here.

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