Study: HD Radio “Knowledge Gap” Continues

New research by Mark Kassof & Co. reveals a continued “knowledge gap” among consumers when it comes to HD Radio. 54% of those ages 18-64 have “heard of” HD Radio, down from 67% in its 2008 HD research (though higher than 38% in 2006). Included in that 54%, however, is 16% who have only heard of HD Radio and don’t know anything about it, essentially equal to what was found in 2008 (14%).

Read the full story here.


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