Will Viggle, ‘Loyalty Program for TV,’ Transform Television? (Ad Age)


Think GetGlue/Miso/Foursquare but crossed with Shazam and a loyalty program that offers tangible rewards like Starbucks gift cards.

Today Function(x) is announcing that its first big product is Viggle, with a mobile app (making its debut later this month for iPhone/iPad/iPod Touch, with Android versions to follow) as its primary interface. Think GetGlue/Miso/Foursquare but crossed with Shazam (Viggle has its own Shazam-like audio-recognition technology that can tell what you’re watching) and a loyalty program that offers tangible rewards such as Starbucks gift cards.

There are ingenious elements to the execution, but the potential revolutionary aspect is that networks have a new and compelling show-sampling incentive program. Say you tune in to a show at 8 p.m., and are bored after a few minutes. You can check Viggle and see either what has the most social buzz at the moment or which show can help you earn the most rewards (you earn points by checking into TV shows, and when you have enough points you can redeem them for gift cards). The networks that partner with Viggle to offer the highest tune-in incentives could conceivably move the needle in terms of viewership, particularly at the start of new seasons before viewing habits solidify.

Read the full article here.

Via adage.com

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