STEAL THIS BIT: “Adopt” Your Show

Jack-fm San Diego listeners have been asked to “adopt” the market’s long-running morning show Dave, Shelly, & Chainsaw (formerly of KGB-FM) for the next two weeks.  54 contestants have adopted life-sized cardboard cut-outs and must carry them everywhere, documenting their journey.  The more they are seen with the cut-out personalities, the more points they earn.  The contest’s big winner gets $1,000.  Listeners who spot the cut-out could win $250 by uploading their picture to Jack’s website.

PD Mike O’Reilly tells, “In the first three days, the cut-outs have already appeared on TV, eBay, Facebook, Twitter, and local gas stations.”

See pictures, read their official contest rules, and follow the contest at Jack’s website here.

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