Clear Channel Gets Gaga

Saturday night, one lucky fan of Lady Gaga will be in the audience for the first stop of her 2011 concert tour in Atlantic City, meet her backstage, and return home with her autographed piano … the grand prize of this past weekend’s exclusive Clear Channel promotion executed strictly through Facebook.  Listeners could enter-to-win at the Facebook page for any of the 95 participating Clear Channel owned stations, or the Facebook Page for iHeartRadio (Clear Channel’s streaming aggregator), this past weekend.

The partnership between Clear Channel and Lady Gaga’s label, Interscope Records, coincided with the release of “Born This Way,” title track from next CD due for release May 23.  The exposure created by record-breaking radio airplay during a 72-hour period, the Grammy Awards, major media coverage, interviews, and consumer engagement via this and similar promotions, propelled Lady Gaga to become the most downloaded song on iTunes in less than three hours (the fastest song to reach that milestone).

Enabling fans to use Facebook to enter this contest marks the first time the time-honored telephone request line has been replaced with the social media platform, activating the natural social community built around our radio station brands. It also allows a deep tie-in among the fans of both the stations and Lady Gaga,” said John Hogan, CEO of Clear Channel Radio. “With the promotional power to reach 228 million people on a monthly basis, plus a unique collection of media, digital and mobile assets, no one else in the radio industry is positioned as strongly as Clear Channel to promote new music, products and features on this kind of national scale.

Facebook pages for iHeartRadio and the participating Clear Channel stations currently reach more than 1.4-million fans nationally.

Clear Channel has tapped into an innovative way of reaching Lady Gaga fans through Facebook, where more than 500 million people are already sharing their interests and activities with friends,” said Justin Osofsky, Director of Media Partnerships, Facebook.

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