Case Study: Ted Williams

I should have known it would be a matter of time before someone used the “golden voice homeless guy” Ted Williams as an example of either the impact of social marketing or using the internet to land a new job.  I only wish I wrote the article before Douglas Idubgoe.  His blog lists “5 Social Media Lessons Your Business Can Learn From Ted Williams.”

You’ll have to click over to his article for an explanation; these are just highlights:

  • Never doubt how far reaching your social media campaign can be.
  • Be prepared.
  • Hope.
  • Be good, it’s viral.
  • Differentiate yourself.

To be honest, when the story first hit Facebook, the cynic in me first thought it was a brilliant launch of a new morning show … I even accused promotional genius Paige Nienaber of being the mastermind.

While we’re on the subject, check out this fantastic spoof from San Diego radio legends Jeff & Jer, who just returned to the radio on CBS-owned KyXy following a 17-month hiatus in the market.


  1. Tweets that mention Case Study: Ted Williams « Scott Sands Media LLC -- - January 25, 2011

    […] This post was mentioned on Twitter by Scott Sands, Sands Media LLC. Sands Media LLC said: Ted Williams, a case study in social media … summarized on the blog today: […]

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