Easy Foursquare Promotion for Radio

Paul Cubby Bryant Foursquare PlugI’ve touched on the need for radio brands and personalities to discover creative ways location based marketing can be utilized for self-promotion in recent posts.  Well, I just saw a very easy – although somewhat painstaking and time consuming – idea from New York & Miami morning star Paul “Cubby” Bryant

Basically, he’s taken some effort to promote his own show as a “Recommended Tip” when a Foursquare user “checks in” from certain landmarks.  It’s easy to add your own tips for any venue when you check-in from a location and really does not take much additional time if you’re already playing along.  Simply add a tip from major venues like he did saying “Since you’re so close to LOCATION, YOURNAME says Listen to YOURSHOW on STATION at TIME.

Kudos on the simple, obvious, yet overlooked way to keep your name in front of the socially immersed consumer.  You could also use this concept to promote your station’s “Half Priced Deals” and upcoming bar promotions, concerts, and other events.  Let me know how it works for you, or if you have other ideas to leverage Foursquare and social networking platforms into your marketing strategy – leave a comment below.

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Trackbacks/Pingbacks

  1. Tweets that mention Easy Foursquare Promotion for Radio « Scott Sands Media LLC -- Topsy.com - November 17, 2010

    […] This post was mentioned on Twitter by Sands Media LLC, Sands Media LLC. Sands Media LLC said: Radio – steal this Foursquare marketing idea from Paul Cubby Bryant – details on my blog: http://fb.me/NTMTU6s2 […]

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