From the NAB

There seems to be some good information and discussions coming out of this week’s NAB Radio Show in Washington, DC … all well covered by our friends at All Access, Inside Radio, Radio-Info.com, and others.  But, here are a few highlights that I’ve clipped so far:
  • Jacobs Media & Arbitron debuted the results of their “Goin’ Mobile” survey, which seems to be one of the major highlights, confirming the growth of Pandora and smart phone usage – especially with younger demographics.
  • Larry Rosin of Edison Research released “The American Youth Study 2010 – Part One – Radio’s Future” which also confirmed the growing strength of Pandora.  The study also finds teens and young adults report nearly three times more daily internet usage in 2010 than 2000.  The good news for radio is the medium continues to be the best source for music discovery, even with 12 to 24 year olds.  Top 40 format popularity has doubled while Alternative fans have dropped.  Unfortunately, television and the internet have made a significant impact in the morning routines of former radio listeners aged 22-34.  All the details can be found on Edison’s website.
  • Great comments on the Coaching panel from Group PDs Pat Paxton, Jay Stevens, & Buzz Knight.  Highlights can be found on the the Vallie Richards Donovan Consulting Facebook wall.
  • Promosuite presented a case study on social media based on Mentos.  The result led to their successful “Fresh Goes Better” campaign and a 15% increase to sales and market penetration.

Share your comments on the growth of Pandora, radio’s future, and coaching talent in the comments below.

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