Are You “Like”-able?

Facebook released new statistics on Wednesday that really showcases the power of the “Like” button.  The bottom line is that people who click the Facebook Like button are more engaged, active and connected than the average Facebook user … they have 2.4-times more friends and click 5.3-times more links to external sites than most Facebook users.  This means websites with a “Like” button through Facebook Connect get significantly more traffic, visitors, page views, and time spent online.

So, as Mark Ramsey pointed out on Twitter, why don’t more radio station websites integrate the simple plug-in?  For that matter, why doesn’t *every* website?

Facebook also claims engagement can increase by 100-300% by publishing compelling updates to those who “Like” you; citing ABC News +190%, Gawker +200%, Sporting News +500%, and deep site growth for NHL.com.

Action Steps:

  • Implement plug-ins such as the Like button on your site.  When a person clicks it, your content is republished to their friends with a link back to your site, adds the content to their profile, and increases search discovery.  Find out how.
  • Publish compelling status updates, interact with the people who like you, increasing your on-page engagement by 100-300%.
  • Integrate the Activity Feed or Recommendations plug-ins prominently.  Optimize your Like button to show Friends near your best content.
  • Engage users with the Live Stream in real time during events.

By the way, please be sure to “Like” the new Sands Media Facebook Page next time you’re on the site and Follow Us on Twitter @scottsandsmedia

Advertisements

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: