Delivering Happiness – Have you read it yet?

I’ve got some time on my hands while I search for my next great opportunity (by the way, if you’re hiring – click here for my resume); so, I wanted to compile a Fall reading list of great books I hope to read before settling in to a new office.  Have you read any of these?  Which do you recommend most?  Take my poll on the right and share your comments here on the blog. 

  • microMarketing by Greg Verdino:  Greg gave a great presentation last month at the Entercom GM/PD conferences and I can’t wait to go in depth with his book.
  • Differentiate or Die by Jack Trout:  bought this last year but never got to it.
  • Brains on Fire – Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones.  It’s about grassroots marketing in the social media world while understanding the value of one customer.
  • Marketing Lessons from the Grateful Dead – What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan.  This just sounds like a fun, but informative read, about how to turn everyone into a “Deadhead” for your brand.
  • The Referral Engine – Teaching Your Business To Market Itself by Duct Tape Marketing guru John Jantsch.
  • Delivering Happiness – A Path to Profits, Passion, and Purpose by Zappos CEO Tony Hsieh.

This is a couple years old, but if you haven’t seen it, it’s great!  This is a Zappos video that talks about their company’s 10 Core Values.  Love it!

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