What could 71,000 Facebook friends do for your ratings?

Rick Vaughn, social media guru for Clear Channel Chicago, says Facebook was made a priority for urban formatted WGCI last year.  71,000+ “Likes” (formerly Fans) later and the station has grown from a 4.6 July 2009 to a 6.7 July 2010 (up to #2 Persons 18-34).  True, the station is probably doing lots of other things very well, but there is a definite correlation between engaging consumers on your digital platforms and getting them to come back and come back and come back to the radio station.  By the way, Inside Radio puts WGCI as the Clear Channel station with the most fans in the company at this moment.  How much attention do you pay to your weekly or monthly stats?

Also, kudos to Brian Kelly and his team at Entercom’s KISS-FM in Milwaukee which has more than 48,000+ “Likes.”

You should “Like” both of their Facebook pages and track their content:  WGCI Facebook, WXSS Facebook.

We’ll continue to offer suggestions on the best way to communicate with (and listen to) potential listeners on this blog.  Tell us about your Facebook/Arbitron success story in the comments below.

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