Radio influences online behavior.

Audio4Cast.com says radio plays a major role influencing behavior of online consumers.  A survey of 1,000 “digital influencers” by MS&L and IPSOS found traditional media like radio played a “vital role in igniting the process that leads influencers to share information online.”

84% said they go online to learn more after hearing something on the radio.

The study quantifies the connection between online and offline media.  Online marketing has become a nearly essential element of most advertisers’ marketing strategies.  Hopefully, this study will open doors to new cross-platform opportunities between digital and traditional media creating successful marketing strategies.

“This research supports the need for influencer marketing campaigns to leverage both traditional and online tools to connect with consumers,” said MS&L/NEW YORK’s RENNE WILSON.

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One Response to “Radio influences online behavior.”

  1. HD Radio is awesome for listening to am stations on fm hd.

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