Radio Works – Case Study

Inside Radio (11/25/08) reports Hersey president David West crediting radio as the catalyst for increased sales for Kit Kat (+7%) and Twizzlers (+9%).  Both used radio in late Fall. Walmart has also become one of radio’s biggest advertisers this year. And, both Hershey & Walmart have outperformed their peers during this recent economic crisis. Radio works!

Advertisements

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: