Here’s Why Advertising During a Recession Is Good Business

Robert Evans Wilson, Jr. 2008

A few years ago when my wife was expecting our second son, we realized it was time to move our first born out of the nursery and into a regular bed. So, on a Saturday afternoon, we retrieved my old bunk-beds from my parent’s attic. All we needed to do was buy a couple of new mattresses. The following morning, as we lingered over coffee and the Sunday paper, my wife pointed to several ads and exclaimed, “Look at all these sales. We picked the perfect time to buy a new mattress!” Being in the advertising business, I chuckled, and said, “Honey, that’s the beauty of advertising. Mattresses are always on sale, but no one ever notices that until they’re in the market for one.”

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