Strike … Over!

The Writers Guild of America voted by a 92.5% majority on Tuesday to end their 3-month strike.  Work may resume immediately.

This is good news for radio sales, which can expect television networks to aggressively market new shows as soon as the schedule is ready.   Unfortunately, television has lost viewers — many have come back to radio, many more have spent more time online.  And, as you know, habits are hard to break.  Once you lose a consumer, it’s more difficult to get them to come back.

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