Can you answer these 2 questions?

I love when Mark Ramsey points out the obvious. He talks about radio positioning in a PPM world on today’s Hear2.0 blog. I agree that most radio positioning statements are hype; but, they are a necessary evil – if they actually tell listeners why they should want to listen to your station.

And, the two questions your statement answers should be:

1. Who are we and what do we stand for?

2. How is this different from the competition in a way that matters – a lot – to the audience?

If your statement doesn’t answer those questions, you just wasted a few seconds of that song intro.

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