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	<title>Strategic Media &#38; Marketing by Scott Sands &#187; TV</title>
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	<link>http://radiopd.wordpress.com</link>
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		<title>Strategic Media &#38; Marketing by Scott Sands &#187; TV</title>
		<link>http://radiopd.wordpress.com</link>
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			<item>
		<title>WKRP in Cincinnati &#8230; and the world!</title>
		<link>http://radiopd.wordpress.com/2008/12/05/wkrp-in-cincinnati-and-the-world/</link>
		<comments>http://radiopd.wordpress.com/2008/12/05/wkrp-in-cincinnati-and-the-world/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 06:19:04 +0000</pubDate>
		<dc:creator>Scott Sands</dc:creator>
				<category><![CDATA[Radio]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Radio Broadcasting]]></category>
		<category><![CDATA[Radio Stations]]></category>
		<category><![CDATA[WKRP In Cincinnati]]></category>
		<category><![CDATA[WKRP]]></category>
		<category><![CDATA[TV Shows]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[WGN]]></category>

		<guid isPermaLink="false">http://radiopd.wordpress.com/?p=136</guid>
		<description><![CDATA[
In conjunction with Hulu &#38; IMDB, thirteen episodes of the classic radio drama WKRP In Cincinnati are now available for online viewing!
CLICK HERE TO WATCH
WKRP was the creation of Hugh Wilson and MTM Productions, airing for nearly four seasons on CBS starting in 1978.  It is a classic for those of us in the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radiopd.wordpress.com&blog=2494612&post=136&subd=radiopd&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://radiopd.wordpress.com/2008/12/05/wkrp-in-cincinnati-and-the-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Scott</media:title>
		</media:content>

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		<item>
		<title>God as my witness, I thought turkeys could fly.</title>
		<link>http://radiopd.wordpress.com/2008/11/26/god-as-my-witness-i-thought-turkeys-could-fly/</link>
		<comments>http://radiopd.wordpress.com/2008/11/26/god-as-my-witness-i-thought-turkeys-could-fly/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 05:51:39 +0000</pubDate>
		<dc:creator>Scott Sands</dc:creator>
				<category><![CDATA[Radio]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Classic TV]]></category>
		<category><![CDATA[Nick At Night]]></category>
		<category><![CDATA[Radio Marketing]]></category>
		<category><![CDATA[Radio Promotions]]></category>
		<category><![CDATA[Radio Stunts]]></category>
		<category><![CDATA[Thanksgiving]]></category>
		<category><![CDATA[TV Shows]]></category>
		<category><![CDATA[WKRP]]></category>
		<category><![CDATA[WKRP In Cincinnati]]></category>

		<guid isPermaLink="false">http://radiopd.wordpress.com/?p=125</guid>
		<description><![CDATA[
WKRP in Cincinnati: Thanksgiving Turkey Bomb! @ Yahoo! Video
Posted in Radio, TV Tagged: Classic TV, Nick At Night, Radio, Radio Marketing, Radio Promotions, Radio Stunts, Thanksgiving, TV Shows, WKRP, WKRP In Cincinnati      <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radiopd.wordpress.com&blog=2494612&post=125&subd=radiopd&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://radiopd.wordpress.com/2008/11/26/god-as-my-witness-i-thought-turkeys-could-fly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Scott</media:title>
		</media:content>
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		<item>
		<title>PDs take note of MSNBC</title>
		<link>http://radiopd.wordpress.com/2008/08/27/pds-take-note-of-msnbc/</link>
		<comments>http://radiopd.wordpress.com/2008/08/27/pds-take-note-of-msnbc/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 05:54:39 +0000</pubDate>
		<dc:creator>Scott Sands</dc:creator>
				<category><![CDATA[Radio]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Arbitron]]></category>
		<category><![CDATA[Audience Engagement]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Comedy Central]]></category>
		<category><![CDATA[Democratic National Convention]]></category>
		<category><![CDATA[Democratic Party]]></category>
		<category><![CDATA[Democrats]]></category>
		<category><![CDATA[Drama]]></category>
		<category><![CDATA[Fox News]]></category>
		<category><![CDATA[GOP]]></category>
		<category><![CDATA[Joe Scarborough]]></category>
		<category><![CDATA[Keith Olbermann]]></category>
		<category><![CDATA[Liberals]]></category>
		<category><![CDATA[MSNBC]]></category>
		<category><![CDATA[PPM]]></category>
		<category><![CDATA[Radio Stations]]></category>
		<category><![CDATA[Ratings]]></category>
		<category><![CDATA[Republican Party]]></category>
		<category><![CDATA[Republicans]]></category>
		<category><![CDATA[Soap Operas]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://radiopd.wordpress.com/?p=92</guid>
		<description><![CDATA[Everyone who knows me knows that I&#8217;m a fan of Fox News Channel.  It&#8217;s on 24/7 in my office and at least one of my TVs at home.  The reasons are obvious when you watch this, this, or this great segment from Comedy Central.  But, tonight I watched the official network of the Obama campaign, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radiopd.wordpress.com&blog=2494612&post=92&subd=radiopd&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://radiopd.wordpress.com/2008/08/27/pds-take-note-of-msnbc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Scott</media:title>
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		<item>
		<title>Viral Video goes Local</title>
		<link>http://radiopd.wordpress.com/2008/02/26/viral-video-goes-local/</link>
		<comments>http://radiopd.wordpress.com/2008/02/26/viral-video-goes-local/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 05:29:14 +0000</pubDate>
		<dc:creator>Scott Sands</dc:creator>
				<category><![CDATA[Radio]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Dave Smiley]]></category>
		<category><![CDATA[IndyTube.tv]]></category>
		<category><![CDATA[MyNDY-23]]></category>
		<category><![CDATA[Smiley Morning Show]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[WISH-TV]]></category>
		<category><![CDATA[WNDY-TV]]></category>
		<category><![CDATA[WZPL]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://radiopd.wordpress.com/?p=55</guid>
		<description><![CDATA[
LIN TV, owners of television stations around the country including WISH/WNDY/WIIH Indianapolis, have just announced the debut of a user-generated video upload site called IndyTube.tv &#8230;
Official Press Release
It&#8217;s exactly what you might expect it to be &#8212; a YouTube for Hoosiers.  It&#8217;s easy to use and promises &#8220;15 minutes of fame and hours of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radiopd.wordpress.com&blog=2494612&post=55&subd=radiopd&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://radiopd.wordpress.com/2008/02/26/viral-video-goes-local/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Scott</media:title>
		</media:content>

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	</item>
		<item>
		<title>Off to an underwhelming start.</title>
		<link>http://radiopd.wordpress.com/2008/02/18/51/</link>
		<comments>http://radiopd.wordpress.com/2008/02/18/51/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 10:37:43 +0000</pubDate>
		<dc:creator>Scott Sands</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Miller Kaplan]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Subprime Mortgage]]></category>
		<category><![CDATA[Writer's Guild of America]]></category>

		<guid isPermaLink="false">http://radiopd.wordpress.com/2008/02/18/51/</guid>
		<description><![CDATA[The first advertising revenue figures of the year are now coming in with the January 2008 Miller-Kaplan report. New York City posts a 7.5% drop at radio.  But, as bad as radio may look to outsiders, things are worse at print where the New York Times just fired 100 people.  Magazines are feeling [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radiopd.wordpress.com&blog=2494612&post=51&subd=radiopd&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://radiopd.wordpress.com/2008/02/18/51/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Scott</media:title>
		</media:content>
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		<item>
		<title>Strike &#8230; Over!</title>
		<link>http://radiopd.wordpress.com/2008/02/13/strike-over/</link>
		<comments>http://radiopd.wordpress.com/2008/02/13/strike-over/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 06:22:51 +0000</pubDate>
		<dc:creator>Scott Sands</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Writer's Guild of America]]></category>
		<category><![CDATA[Writer's Strike]]></category>

		<guid isPermaLink="false">http://radiopd.wordpress.com/?p=43</guid>
		<description><![CDATA[The Writers Guild of America voted by a 92.5% majority on Tuesday to end their 3-month strike.  Work may resume immediately.
This is good news for radio sales, which can expect television networks to aggressively market new shows as soon as the schedule is ready.   Unfortunately, television has lost viewers &#8212; many have come back [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radiopd.wordpress.com&blog=2494612&post=43&subd=radiopd&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://radiopd.wordpress.com/2008/02/13/strike-over/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Scott</media:title>
		</media:content>
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		<item>
		<title>We feel their pain &#8230;</title>
		<link>http://radiopd.wordpress.com/2008/02/04/we-feel-their-pain/</link>
		<comments>http://radiopd.wordpress.com/2008/02/04/we-feel-their-pain/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 06:22:39 +0000</pubDate>
		<dc:creator>Scott Sands</dc:creator>
				<category><![CDATA[TV]]></category>
		<category><![CDATA[Complaints]]></category>
		<category><![CDATA[Superbowl XLII]]></category>
		<category><![CDATA[TV Programming]]></category>

		<guid isPermaLink="false">http://radiopd.wordpress.com/2008/02/04/we-feel-their-pain/</guid>
		<description><![CDATA[How many times has your transmitter gone down in the middle of morning drive?  How many times have you had a technical problem and not been able to reach the engineer?  Well, at least your not THIS program director:
SPRINGDALE, Ark. &#8212; Thousands of football fans in northwest Arkansas missed the first half of Super Bowl [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radiopd.wordpress.com&blog=2494612&post=30&subd=radiopd&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://radiopd.wordpress.com/2008/02/04/we-feel-their-pain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Scott</media:title>
		</media:content>
	</item>
		<item>
		<title>Superbowl Ads</title>
		<link>http://radiopd.wordpress.com/2008/02/04/superbowl-ads/</link>
		<comments>http://radiopd.wordpress.com/2008/02/04/superbowl-ads/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 06:02:33 +0000</pubDate>
		<dc:creator>Scott Sands</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Superbowl ads]]></category>
		<category><![CDATA[Superbowl XLII]]></category>
		<category><![CDATA[TV commercials]]></category>

		<guid isPermaLink="false">http://radiopd.wordpress.com/?p=29</guid>
		<description><![CDATA[Click here to watch all the spots from Superbowl XLII.
My favorite ads were:

Pepsi Max &#8211; &#8220;What Is Love&#8221; &#8211; cameos, fun, well produced and great concept
GoDaddy.com &#8211; for reasons discussed below
Fed Ex and Tide To Go &#8211; not the greatest, but &#8220;cute&#8221;
Will Ferrell&#8217;s Bud Light ad in Semi-Pro character
Fox&#8217;s promo for &#8220;Prison Break&#8221; coming up [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radiopd.wordpress.com&blog=2494612&post=29&subd=radiopd&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://radiopd.wordpress.com/2008/02/04/superbowl-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Scott</media:title>
		</media:content>
	</item>
		<item>
		<title>Case Study: GoDaddy.com</title>
		<link>http://radiopd.wordpress.com/2008/02/04/case-study-godaddycom/</link>
		<comments>http://radiopd.wordpress.com/2008/02/04/case-study-godaddycom/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 05:55:10 +0000</pubDate>
		<dc:creator>Scott Sands</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Danica Patrick]]></category>
		<category><![CDATA[Go Daddy]]></category>
		<category><![CDATA[GoDaddy.com]]></category>
		<category><![CDATA[obscene]]></category>
		<category><![CDATA[racy]]></category>
		<category><![CDATA[Superbowl ads]]></category>
		<category><![CDATA[Superbowl XLII]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://radiopd.wordpress.com/?p=28</guid>
		<description><![CDATA[If you want to create a TV commercial geared towards a specific target audience with the goal of driving traffic to your website, GoDaddy.com has given you the perfect example.  You probably saw their Superbowl XLII commercial teasing a more racy Danica Patrick commercial, banned by Fox, available online.   The spot refers to the word [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radiopd.wordpress.com&blog=2494612&post=28&subd=radiopd&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://radiopd.wordpress.com/2008/02/04/case-study-godaddycom/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Scott</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/GigGwRIHi3A/2.jpg" medium="image" />
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		<item>
		<title>TiVo Alert &#8211; Free Radio on VH1</title>
		<link>http://radiopd.wordpress.com/2008/01/31/tivo-alert-free-radio-on-vh1/</link>
		<comments>http://radiopd.wordpress.com/2008/01/31/tivo-alert-free-radio-on-vh1/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 04:33:51 +0000</pubDate>
		<dc:creator>Scott Sands</dc:creator>
				<category><![CDATA[Radio]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Fred Willard]]></category>
		<category><![CDATA[Free Radio]]></category>
		<category><![CDATA[Kiefer Sutherland]]></category>
		<category><![CDATA[Ray Romano]]></category>
		<category><![CDATA[Tony Shalhoub]]></category>
		<category><![CDATA[VH1]]></category>
		<category><![CDATA[Writer's Strike]]></category>

		<guid isPermaLink="false">http://radiopd.wordpress.com/2008/01/31/tivo-alert-free-radio-on-vh1/</guid>
		<description><![CDATA[
&#8220;Free Radio&#8221; is a brand new series on VH1.  It’s not about radio pirates or the former CBS “Free FM” outlets – it’s an “improvised comedy series” whose takeoff point is the travails of radio-show intern Lance. I’ll let the VH1 release take it from there: “Lance answers the call to greatness by jumping [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radiopd.wordpress.com&blog=2494612&post=25&subd=radiopd&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://radiopd.wordpress.com/2008/01/31/tivo-alert-free-radio-on-vh1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Scott</media:title>
		</media:content>

		<media:content url="http://www.vh1.com/sitewide/flipbooks/img/shows/free_radio/episode01/04.jpg" medium="image" />
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